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What do you do if your personal brand as a Live Events executive needs a boost?

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As a live events executive, you know how important it is to have a strong personal brand that showcases your expertise, values, and vision. But what if your brand is losing its shine, or you feel like you need to reinvent yourself to stay relevant in a fast-changing industry? Here are some tips on how to boost your personal brand as a live events executive and stand out from the crowd.

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Kelly Cristina Valério

Eventóloga | Produtora e Apresentadora de Eventos | Coach & Mentora | Docente | Lideran?a | Representante de Negócios |…
Andréia Dacal

Artista Musical/Compositora,Cantora/ Criadora de Conteúdo Multimídia - Geógrafa - Andreia Dacal Produ??es
Rosangela Souza Araujo

MSc Sustainability Strategy Specialist at Deloitte Brazil

1 Assess your current brand

Before you can improve your personal brand, you need to have a clear picture of how you are perceived by your audience, clients, peers, and industry influencers. You can do this by conducting a personal brand audit, which involves collecting feedback, reviewing your online presence, and analyzing your strengths and weaknesses. A personal brand audit can help you identify what makes you unique, what value you offer, and what areas you need to work on.

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Kelly Cristina Valério

Eventóloga | Produtora e Apresentadora de Eventos | Coach & Mentora | Docente | Lideran?a | Representante de Negócios | Opera??es | Planejamento Estratégico de Negócios
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O autoconhecimento é essencial para construir uma marca pessoal autêntica e poderosa, pois permite que você se conecte com sua verdadeira identidade, diferencie-se no mercado e construa relacionamentos genuínos com seu público-alvo. Comece por definir o que você quer que sua marca represente. Quais s?o seus valores? Quais s?o seus pontos fortes? Qual é o seu diferencial? Depois de ter uma boa compreens?o de sua marca, você pode come?ar a comunicar isso ao mundo exterior.

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Andréia Dacal

Artista Musical/Compositora,Cantora/ Criadora de Conteúdo Multimídia - Geógrafa - Andreia Dacal Produ??es
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Muitos aspectos devem ser levados em considera??o, mas vou destacar dois: A importancia de estar atento as atualiza??es e políticas das plataformas e demonstrar conhecimento e capacidade de adapta??o aumentando a relevancia e atratividade como executivo. Intera??o humana e assertiva: Responda às perguntas, comentários e mensagens dos seguidores e conex?es em suas plataformas de mídia social. O engajamento ativo demonstra sua disposi??o para interagir e compartilhar conhecimento com seu público gerando notoriedade e reconhecimento organico e espontaneo.

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Rico Villa?a

Jornalista, Economista, Apresentador, Mestre de Cerim?nias
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Acredito que duas a??es s?o muito importantes: 1. Participar ativamente do mercado: Compare?a a conferências, feiras, seminários e outros eventos relevantes para o seu setor. Essas oportunidades permitem que você se conecte com outros profissionais, compartilhe conhecimentos e demonstre sua expertise. 2. Networking: Aproveite os eventos para ampliar sua rede de contatos. Converse com palestrantes, colegas e potenciais empregadores. Trocar cart?es de visita e conectar-se nas redes sociais também é muito importante.

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Wandalyn Tan Calupig, CPA??

Helping CEOs get Corporate Clients using LinkedIn & Podcast??Top 1% LinkedIn Marketing??Top 15 LinkedIn Experts in Dubai??#1 Most Influential Filipina on LinkedIn ???? 20+ Yrs CPA| Brand Consultant | LinkedIn Training
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2 STEPS TO BUILD A BRAND THROUGH LIVE EVENTS LinkedIn Live Event helped me get global clients and recognition as the Top 15 LinkedIn expert in Dubai, the #1 Most Influential Filipina on LinkedIn, and the Top 1% in the Marketing, Training, and Coaching industry on LinkedIn. 1) FOCUS ON ADDING VALUE On my LinkedIn Live events, I did live coaching, webinars, and workshops that led to my global clients and recognition on LinkedIn. Focus on adding value and it will come back a millionfold. 2) FOCUS ON PROGRESS My first LinkedIn Live was bad as I was learning how to use the third-party software on LinkedIn but after 80+ episodes, and after hiring the right people, it is now effortless. Focus on progress rather than perfection.

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Kevin Lehning

Creative Drummer & Composer | Event Innovator | Founder of Epic Soul Sessions “My goal ? Bring the live music scene to a new era” - Batteur & Compositeur Créatif | Innovateur d'événements | Fondateur d'Epic Soul Sessions
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“Assess your brand”…?? WTF are u? An entity? Or a human being ? Look who you are as a person, check what you have to say, do you find it interesting?, get more infos on it, check the competition to see your real value, adjust and go

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2 Define your goals and strategy

Once you have a better understanding of your current brand, you can set specific and realistic goals for what you want to achieve with your personal brand. For example, do you want to attract more clients, expand your network, establish yourself as a thought leader, or launch a new project? Then, you need to create a strategy that aligns with your goals and your target audience. Your strategy should include the platforms, channels, and content formats that you will use to communicate your brand message and personality.

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Konrad Greilich

Digital Banking @Bitkom
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Do the research and accept its results! You need to know who you want to talk to, how to reach them and accept your findings - even if you don't like them. Quite often people just do what they like and not what their audience wants to hear, don't waste time talking to yourself. When you try to reach Managers of SMUs in their fifties, starting a Podcast is probably a bad idea.

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3 Create and share valuable content

One of the most effective ways to boost your personal brand as a live events executive is to create and share valuable content that showcases your expertise, insights, and opinions on topics related to your industry. You can use different types of content, such as blogs, podcasts, videos, webinars, ebooks, or case studies, to demonstrate your knowledge, skills, and experience. You can also leverage social media, newsletters, and online communities to distribute your content and engage with your audience.

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Rosangela Souza Araujo

MSc Sustainability Strategy Specialist at Deloitte Brazil
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Conduza as sess?es que você lidera, como quem conduz uma dan?a. apresente a estrutura do que será falado com antecedência e alinhe as expectativas. Ensaie e teste o conteúdo antes de levar para a sess?o definitiva

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Daniela Mitterlehner

Professionelle Schauspielerin mit Zusatzf?higkeiten
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Ich denke, wertvolle Inhalte sollte man generell m?glichst immer produzieren. So h?lt man seinen Wert, erzeugt Interesse, kann anderen helfen und bleibt im Kopf. Vielleicht braucht man dann gar keinen Extra-Schub, weil man st?ndig dafür sorgt, in der Vorw?rtsbewegung zu bleiben.

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Tapiwa Gambiza

Live Sound Technician/ Stage Production Technician @ Sound Kalcha | Proffesional DJ
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One thing i think is creating content on particular topics, making shorts focused on key points. Consumers do not really like long videos

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4 Build and nurture relationships

Another key aspect of boosting your personal brand as a live events executive is to build and nurture relationships with your audience, clients, peers, and industry influencers. You can do this by being authentic, responsive, and generous. You can also use networking events, online forums, and social media groups to connect with like-minded professionals and potential collaborators. By building and nurturing relationships, you can increase your visibility, credibility, and trustworthiness in your industry.

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Daniela Mitterlehner

Professionelle Schauspielerin mit Zusatzf?higkeiten
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Ich denke, Beziehungen (zu Kund:innen, Mitarbeiter:innen, Multiplikator:innen, ev. Presse, Kooperationspartner:innen, ev. Sponsor:innen, etc.) sind enorm wichtig. Wer gute Beziehungen pflegt, braucht weniger Werbung, z. B. durch Stammkund:innen, die immer wieder Events buchen oder besuchen. Au?erdem ist es immer gut, sich gegenseitig zu helfen und zu unterstützen. So kann man sich auch auf die Loyalit?t der Menschen verlassen, mit denen man arbeitet. Respekt und Anerkennung helfen hier enorm.

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5 Keep learning and evolving

Finally, to boost your personal brand as a live events executive, you need to keep learning and evolving with the changing trends, technologies, and demands of your industry. You can do this by reading, listening, watching, and attending relevant sources of information and inspiration. You can also seek feedback, mentorship, and coaching to improve your skills and performance. By keeping learning and evolving, you can show your audience that you are always on top of your game and ready for new challenges.

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Daniela Mitterlehner

Professionelle Schauspielerin mit Zusatzf?higkeiten
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Wissen ist Macht! Und tr?gt enorm zur eigenen Weiterentwicklung, den eigenen F?higkeiten und M?glichkeiten bei. Wer etwas kann, kann es für seine/ihre Arbeit nützen, sie stetig verbessern und so auch die Zufriedenheit der Kund:innen und Mitarbeiter:innen steigern und im besten Falle durch die Kombination der erworbenen F?higkeiten ein Alleinstellungsmerkmal gewinnen.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joshua Lee

?? LinkedIn?? LIVE WITH JOSHUA??LIVEwithJOSHUA.com??Follow For More Daily Inspiration ??
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Boosting your personal brand as a Live Events executive involves strategic positioning, showcasing your expertise, and building a robust professional network. One thing that I found helpful is to Define Your Unique Value Proposition. For example, identify what sets you apart in the live events industry. This could be your expertise in a niche area, innovative event solutions, or exceptional organizational skills.

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What do you do if your personal brand as a Live Events executive needs a boost?

1

2

3

4

5

6

1 Assess your current brand

2 Define your goals and strategy

3 Create and share valuable content

4 Build and nurture relationships

5 Keep learning and evolving

6 Here’s what else to consider

Live Events

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What do you do if your personal brand as a Live Events executive needs a boost?

1

2

3

4

5

6

1 Assess your current brand

2 Define your goals and strategy

3 Create and share valuable content

4 Build and nurture relationships

5 Keep learning and evolving

6 Here’s what else to consider

Live Events

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