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What do you do if your personal brand isn't boosting your networking in product marketing?

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In product marketing, your personal brand is a pivotal element that can greatly influence your networking success. It's your unique blend of skills, experiences, and personality that you present to the world, and it can open doors to new opportunities and connections. However, what happens when your personal brand isn't yielding the results you anticipated in your networking efforts? It's time to reassess and refine your approach to ensure that your personal brand is working effectively for you in the competitive landscape of product marketing.

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Ayushi Gupta

Strategic Partnerships l Marketing | Empowering Indian Startups
ROBIUL C.

Head of Marketing @ Dhaka Plastic & Metal | Business Development, Social Media Marketing
Pasha Shaikh

Founding Marketing Manager @ZentrumHub | LinkedIn Top Voice | Performance Marketer | Growth Hacker | B2B & SaaS…

1 Reevaluate Goals

When your personal brand isn't aiding your networking, it's crucial to revisit your goals. Are they clear and aligned with your brand? Networking with purpose is about connecting with the right people, not just any people. Your personal brand should reflect your professional objectives and resonate with those who can help you achieve them. If there's a disconnect, consider redefining your goals or adjusting your brand to better serve your networking strategy.

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Ayushi Gupta

Strategic Partnerships l Marketing | Empowering Indian Startups
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I would say, that you should take considerate time to clarify your networking objectives and identify specific goals you want to achieve through your personal brand. -Audit your online presence including your LinkedIn profile, professional website, social media accounts, and any other platforms where your personal brand is showcased. And, then evaluate the consistency, authenticity, and relevance of your branding across these channels. -Reach out to trusted colleagues, mentors, or industry peers for feedback on your personal brand and networking approach.

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ROBIUL C.

Head of Marketing @ Dhaka Plastic & Metal | Business Development, Social Media Marketing
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When faced with a stagnant personal brand in product marketing networking, the first step is to reassess your goals. Reflect on whether your current branding aligns with your career aspirations and target audience. Perhaps your objectives have evolved, requiring a shift in messaging or positioning. For instance, I recently found that my focus on technical expertise overshadowed my passion for storytelling in marketing. By realigning my goals to emphasize creativity and strategic thinking, I was able to redefine my personal brand and attract a more diverse network of professionals.

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2 Authenticity Check

Authenticity is the cornerstone of a strong personal brand. If your networking isn't taking off, it might be time to conduct an authenticity check. Ensure that your brand genuinely reflects who you are and what you stand for. People are drawn to authenticity and can sense when a brand feels forced or inauthentic. By being true to yourself, your personal brand will naturally attract the right professional circle that appreciates and supports your genuine qualities.

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3 Engage More

Networking is a two-way street that requires active engagement. If your personal brand isn't helping you make the right connections, you may need to increase your involvement in relevant communities. Attend industry events, participate in online forums, and contribute valuable insights to discussions. By engaging more, you demonstrate your expertise and commitment, which can make your personal brand more appealing and memorable to potential connections.

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Pasha Shaikh

Founding Marketing Manager @ZentrumHub | LinkedIn Top Voice | Performance Marketer | Growth Hacker | B2B & SaaS Marketer | Product & Brand Marketer
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Connect on LinkedIn, Send Personalised Invite, Appreciate, and Comment on their Post. Meet in person or on call, offline, at events, and Join a professional network.

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4 Update Branding

In the fast-paced world of product marketing, staying current is key. If your personal brand feels outdated, it could be hindering your networking efforts. Take the time to update your branding elements—like your professional headshot, bio, and online profiles—to reflect the latest trends and your recent accomplishments. A refreshed personal brand can reignite interest and help you stand out in a crowded market.

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5 Leverage Feedback

Feedback is a powerful tool for personal brand development. If your networking isn't benefiting from your current branding, seek feedback from trusted peers or mentors. They can provide insights into how others perceive your brand and offer suggestions for improvement. Use this feedback constructively to refine your brand's message and presentation, ensuring it resonates more effectively with your target audience.

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John E. Bredehoft

I’m seeking a Senior Product Marketing Manager role in software (biometrics, government IDs, geolocation, identity and access management, cybersecurity, health) as an individual contributor on a collaborative team.
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To keep track of your relevance, check LinkedIn's Analytics, Search appearances, "Job titles you were found for" on a weekly basis. If product marketing positions don't appear on the list, modify your profile and your activity to emphasize product marketing.

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6 Expand Horizons

Finally, if your personal brand isn't enhancing your networking, consider expanding your horizons. Look beyond your immediate circle and explore new industries or sectors where your expertise may be valued. Diversifying your network can expose you to fresh perspectives and unexpected opportunities. By broadening your reach, you can discover new avenues where your personal brand can shine and support your networking goals in product marketing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal brand isn't boosting your networking in product marketing?

1

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3

4

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1 Reevaluate Goals

2 Authenticity Check

3 Engage More

4 Update Branding

5 Leverage Feedback

6 Expand Horizons

7 Here’s what else to consider

Product Marketing

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What do you do if your personal brand isn't boosting your networking in product marketing?

1

2

3

4

5

6

7

1 Reevaluate Goals

2 Authenticity Check

3 Engage More

4 Update Branding

5 Leverage Feedback

6 Expand Horizons

7 Here’s what else to consider

Product Marketing

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