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What do you do if your personal brand isn't attracting customers and investors?

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Your personal brand is your unique value proposition as an entrepreneur. It helps you stand out from the crowd, attract customers and investors, and build trust and credibility. But what if your personal brand is not working for you? What if you are not getting the results you want or need? Here are some steps you can take to improve your personal brand and boost your business success.

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Saumya Saxena

Expert in EMIR, UKEMIR, Dodd-Frank regulations for equity derivatives

1 Assess your current brand

Evaluating your current personal brand and identifying its strengths and weaknesses is the first step. To do this, ask yourself questions such as what your personal brand promise is, who your target audience is, what your brand personality is, what your brand reputation is, and what your brand goals are. Furthermore, it can be beneficial to get feedback from customers, investors, peers, mentors, and other stakeholders. Ask them for their opinion on how they view you, what they value about you, and any potential areas of improvement.

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Saumya Saxena

Expert in EMIR, UKEMIR, Dodd-Frank regulations for equity derivatives
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Clarify Your Value Proposition: Clearly define your value proposition - what sets you apart from others in your industry or field. Identify your unique strengths, expertise, and contributions that you bring to the table. Review Your Messaging: Evaluate the messaging you use to communicate your personal brand. Is it clear, compelling, and consistent across all channels? Assess whether your messaging effectively conveys your value proposition and resonates with your target audience.

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Mark W Lamplugh Jr

Chief Executive Officer | TV Host of Marketing Mindset Show | Author | Board Member
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Determining the strengths and weaknesses of my personal brand begins with introspection—understanding my brand promise, identifying my target audience, and clarifying my brand personality and reputation. Setting clear brand goals is also essential. Moreover, seeking feedback from a broad spectrum of stakeholders, including customers, investors, peers, mentors, and others, is invaluable. Their perspectives on how they view me, what they appreciate about my approach, and areas where I can improve provide a multifaceted view that self-reflection alone cannot offer. This feedback loop is critical for personal and professional growth, ensuring that my personal brand remains aligned with my professional aspirations.

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2 Define your desired brand

The next step is to define your desired personal brand and align it with your business vision and values. To do this, create a personal brand statement that summarizes who you are, what you do, and how you do it differently. Make sure the statement is clear, concise, and compelling, while also reflecting your authentic self and unique selling proposition. Examples of personal brand statements include: a creative and innovative management consultant who helps startups grow and scale; a passionate and empathetic social entrepreneur who empowers women and girls; or a visionary and disruptive tech entrepreneur who creates cutting-edge products to solve real-world problems.

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Saumya Saxena

Expert in EMIR, UKEMIR, Dodd-Frank regulations for equity derivatives
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Clarify Your Purpose: Define the overarching purpose or mission of your brand. What do you aim to achieve, and what impact do you want to make in your industry or community? Identify Your Values: Determine the core values that you want your brand to embody. These values should reflect your beliefs, principles, and commitments as an individual or organization.

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3 Communicate your brand consistently

The third step is to communicate your personal brand consistently across all channels and platforms. You can do this by creating a personal brand identity that includes your name, logo, tagline, colors, fonts, images, and other visual elements. Your personal brand identity should be consistent with your personal brand statement and your business identity.

You should also use your personal brand identity to create and share valuable content that showcases your expertise, insights, stories, and achievements. You can use different formats and mediums, such as blogs, podcasts, videos, webinars, ebooks, newsletters, and social media. Your content should be relevant, engaging, and useful for your target audience.

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Saumya Saxena

Expert in EMIR, UKEMIR, Dodd-Frank regulations for equity derivatives
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Define Brand Guidelines: Develop comprehensive brand guidelines that outline your brand's visual identity, voice, tone, messaging, and values. These guidelines serve as a reference for maintaining consistency across all communication channels. Use Consistent Visual Elements: Ensure consistency in your brand's visual elements, including your logo, color palette, typography, and imagery. Use these elements consistently across all brand materials, such as your website, social media profiles, marketing collateral, and packaging.

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4 Build your brand network

The fourth step is to build your brand network and leverage it for your business growth. You can do this by connecting and collaborating with other entrepreneurs, influencers, experts, mentors, and media outlets in your niche or industry. You should also engage and interact with your existing and potential customers and investors. You can use different tools and strategies, such as events, referrals, testimonials, reviews, endorsements, partnerships, and joint ventures.

Your brand network can help you increase your brand awareness, reach, and credibility. It can also help you generate leads, sales, and funding for your business.

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5 Monitor and improve your brand

The final step is to monitor and improve your personal brand and measure its impact on your business performance. You can do this by tracking and analyzing your brand metrics, such as website traffic, social media followers, email subscribers, content views, shares, comments, leads, conversions, retention, loyalty, referrals, revenue, and profit. You should also collect and review feedback from your customers, investors, and other stakeholders.

You should use the data and feedback to identify what is working and what is not working for your personal brand. You should also look for opportunities and challenges that can help you improve your personal brand and achieve your business goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal brand isn't attracting customers and investors?

1

2

3

4

5

6

1 Assess your current brand

2 Define your desired brand

3 Communicate your brand consistently

4 Build your brand network

5 Monitor and improve your brand

6 Here’s what else to consider

Management

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What do you do if your personal brand isn't attracting customers and investors?

1

2

3

4

5

6

1 Assess your current brand

2 Define your desired brand

3 Communicate your brand consistently

4 Build your brand network

5 Monitor and improve your brand

6 Here’s what else to consider

Management

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