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Last updated on 2024年8月24日

What do you do if your personal brand in Internal Communications lacks differentiation?

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In the realm of Internal Communications, standing out can be a challenge. Your personal brand is your unique promise of value, encapsulating your strengths, skills, and the distinct perspective you bring to your organization. But what happens when you blend into the background, indistinguishable from your peers? Differentiation is key, not just for personal growth but also for adding value to your team and company. This article delves into practical steps you can take to carve out a unique niche for yourself in the world of Internal Communications.

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Bobbi Harrison

I help businesses move from confusion to clarity | Co-Founder, Managing Partner of cultuRemedy | Workplace Culture…

1 Assess Reality

Begin by taking a candid look at your current personal brand. Reflect on feedback from colleagues and superiors, considering how you're perceived within your organization. Are you seen as a go-to problem solver, a creative thinker, or perhaps you're not on the radar at all? Understanding where you stand is crucial for plotting your course towards a more distinctive personal brand. It's a moment for introspection, to align your self-perception with external perspectives and identify areas ripe for development.

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Nthabiseng Serote

Corporate Communications | Strategist | Media Engagement | Sustainability | Project Management & Entertainment
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When you're in an internal communications role you find yourself very easily immersed in the company brand because that is who you talk about to employees and you are the voice that shares that and vice versa - employees talk to you about the company they work for. From what I've seen and learnt being an impartial, objective and discerning conduit between makes you stand out.

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2 Identify Strengths

Your unique strengths are the bedrock of your personal brand. Pinpoint what you excel at, whether it's crafting compelling messages , fostering team collaboration , or strategic planning. These strengths should align with the core values and needs of your organization to ensure your personal brand resonates with your audience. By focusing on your innate talents and honing them, you create a foundation upon which to build a distinctive brand in Internal Communications.

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3 Market Gaps

Look for unmet needs within your organization or industry that align with your skill set. These gaps represent opportunities for you to step in and offer solutions that no one else is providing. By positioning yourself as someone who can address these specific challenges, you create a niche for your personal brand. This approach not only sets you apart but also adds significant value to your team and company.

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4 Personal Story

Craft a compelling narrative around your personal journey and how it's shaped your approach to Internal Communications. Your story should weave together your professional experiences, challenges overcome, and lessons learned. This narrative provides context for your strengths and differentiators, making your personal brand more relatable and memorable. A strong personal story can resonate deeply with colleagues and leadership, solidifying your distinct place within the organization.

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Bobbi Harrison

I help businesses move from confusion to clarity | Co-Founder, Managing Partner of cultuRemedy | Workplace Culture Consultant | Communications and Content Strategist | Copyediting Specialist | Relationship Builder
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Your personal brand becomes truly memorable when you share the "why" behind your work. Reflect on pivotal moments in your career—times when you faced challenges, took risks, or discovered a passion for Internal Communications. For instance, perhaps you found your calling when you successfully led communication efforts during a crisis, like COVID-19, when your workplace went fully remote, and your clear messaging and virtual engagement helped maintain trust and morale. Use experiences like these to craft a narrative that not only highlights your expertise but also reveals the motivations and values that drive you. This connection makes your brand not just about what you do, but why you do it—and that’s what sets you apart.

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5 Continuous Learning

Commit to lifelong learning to keep your personal brand fresh and relevant. Stay abreast of industry trends, new communication tools, and best practices. By continuously upgrading your skills and knowledge, you demonstrate a proactive approach to your career and a dedication to excellence. This commitment to growth not only enhances your personal brand but also ensures that you remain a valuable asset to your organization in the ever-evolving landscape of Internal Communications.

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6 Network Effect

Finally, leverage your professional network to amplify your personal brand. Engage with peers, mentors, and industry leaders to exchange ideas and gain insights. Your network can provide a platform for showcasing your unique value and for receiving constructive feedback. By actively participating in professional communities, you enhance your visibility and establish yourself as a thought leader in the field of Internal Communications.

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What do you do if your personal brand in Internal Communications lacks differentiation?

1

2

3

4

5

6

1 Assess Reality

2 Identify Strengths

3 Market Gaps

4 Personal Story

5 Continuous Learning

6 Network Effect

Internal Communications

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What do you do if your personal brand in Internal Communications lacks differentiation?

1

2

3

4

5

6

1 Assess Reality

2 Identify Strengths

3 Market Gaps

4 Personal Story

5 Continuous Learning

6 Network Effect

Internal Communications

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