What do you do if your personal brand doesn't reflect your social impact career goals?

Reflect on your values, passions, and long-term career objectives. Identify what aspects of your personal brand are incongruent with your social impact goals. Clearly articulate what you hope to achieve in your social impact career. This could include specific causes you're passionate about, the type of impact you want to make, and the audience you want to reach. Adjust your personal brand to better reflect your social impact goals. This might involve updating your online presence (such as your website, social media profiles, and LinkedIn) to highlight your commitment to social change and the work you've done in that area. Consistently communicate your values and mission across all platforms.

A mí me ha resultado útil segmentar mi público objetivo por rangos de edad de 10 a?os, por ejemplo: de 19 a 24, de 25 a 34, de 35 a 44 y así sucesivamente. De esta forma puedo saber cuál de mis audiencias es la principal, la secundaria y las siguientes; lo que me permite saber la proporción de cada una, sus intereses, sus gustos y otras características que me ayudan a comprender lo que necesita cada una. Una vez hecho esto, empiezo a crear contenido dedicado a la audiencia que más beneficios me puede traer, a la más importante y numerosa, de esta forma mi mensaje no se dispersa ni se convierte en algo generalizado, sino en algo concreto para una audiencia objetivo. Ya habiendo consolidado a la audiencia principal, sigo con las siguientes.

If you tell me that your personal brand doesn't reflect your social impact (SI) goals, my first question would be "How so?" Is it that: a) You aren't living up to your professed SI goals? or b) You are living up to your social impact goals, it's just not reflected in your personal brand, i.e., the way you represent yourself in the marketplace? The answer determines the solution. For instance, if it's a), then your SI goals may not be as important to you as you say. Or, perhaps they're unrealistic.

Take some time to reflect on your core values and what you hope to achieve in your social impact career. Consider what aspects of your personal brand currently don't align with these goals.Develop a strategic plan to realign your personal brand with your career goals. Determine the steps you need to take to reshape your brand and make it more reflective of your values and aspirations. Get involved in activities and initiatives that align with your social impact goals. This could include volunteering, participating in community events, or joining relevant organizations.

Begin by introspecting your values, passions, and overarching career aspirations. Pinpoint elements of your personal brand that diverge from your social impact ambitions. Articulate your objectives within the realm of social impact, specifying causes you're passionate about, the kind of change you aspire to bring, and the audience you aim to influence. Tailor your personal brand to mirror your social impact goals. This may entail refining your digital footprint, such as updating your website, social media profiles, and LinkedIn, to spotlight your dedication to societal progress and your contributions in that sphere. Ensure consistent communication of your values and mission across all platforms.

Time to play detective! Google yourself like it's a case from CSI. Are the search results singing your social impact anthem, or are they more like elevator music? Be your own toughest critic, ask friends for their two cents, and pinpoint where your personal brand veers off course. Remember, even Batman had to fine-tune his cape and cowl.

It's time to Don your Detective hat and dive into the Digital World. Treat your online presence like a case from CSI – Google yourself thoroughly. Are the search results harmonizing with your social impact melody, or are they more like background elevator music? Be prepared to critique yourself ruthlessly; invite feedback from friends to gain different perspectives. Identify the areas where your personal brand strays from your social impact aspirations. Remember, even Batman had to refine his cape and cowl to be the hero Gotham deserved.

Evaluate your current brand and identify areas where it can be aligned with your social impact goals. This might involve showcasing your passion for social causes, highlighting relevant experiences, or demonstrating your commitment to making a difference.

Think of your personal brand as your superhero costume—time for a makeover! Whip out your digital toolbox and polish up your resume, LinkedIn profile, and portfolio with a social impact shine. Showcase your superpowers for change-making, sprinkle in some keywords like confetti, and watch as your brand transforms into a beacon of purpose and passion.

I have worked in Social Impact throughout my sales career. Now that I am shifting my focus to Social Impact full time, I have found it helpful to really think about how my sales and business development skills are valuable in this space. I have updated my CV, reached out to connections that I worked with in the past and have also let my connections know that I am curious about learning about their experiences in Social Impact. And it's critical to be clear in your branding on the areas that you are passionate about.

Networking with Purpose: I've actively engaged with my network, expressing my eagerness to learn from others' experiences in social impact. By initiating conversations and seeking insights from professionals in the field, I'm gaining valuable perspectives that inform my journey and deepen my understanding of key issues. Clear Branding: I recognize the importance of clarity in branding, especially regarding my passions and areas of focus within the social impact landscape. By articulating my specific interests and objectives, I aim to convey authenticity and attract opportunities aligned with my values.

One way to showcase your thought leadership is to sign up to speak at online and face to face events. This will build your creditably and also expand your network. My focus is on gender equality and women in tech so I search out organisations and events in these areas.

Building Credibility: Speaking at reputable events enhances my credibility as a thought leader in the field of gender equality and technology. Expanding Network: Engaging in speaking engagements allows me to connect with like-minded professionals, activists, and leaders who share my passion for promoting gender equality in tech. Targeted Approach: I focus on identifying organizations and events specifically dedicated to gender equality and women in tech. By aligning myself with relevant platforms and communities, I ensure that my message resonates with the audience and maximizes the impact of my thought leadership efforts.

Engage on Social Media: Actively engage with influencers, thought leaders, and organizations in the gender equality and tech space on social media platforms like Twitter, LinkedIn, and Instagram. Share valuable content, comment on posts, and participate in conversations to expand your online presence and attract new connections. Offer Value: Look for opportunities to contribute to the community and add value to your network. This could involve sharing your expertise through blog posts, hosting webinars, or volunteering for mentorship programs. By demonstrating your commitment to advancing gender equality in tech, you'll naturally attract like-minded individuals to your network. Leverage Alumni Networks

Building a solid online presence is essential, but it's equally important not to overlook the significance of your offline personal brand. Do not underestimate the power of face-to-face conversations, rekindling relationships with former colleagues, or following up with your network. Opportunities can often arise unexpectedly in the offline world, and your brand can help you take advantage of the hidden job market. Therefore, you must have a clear purpose and communicate it effectively. It's not just about looking good on social media or in photos but about demonstrating your hands-on impact. Your brand should resonate with others and reflect your values and actions; this will open up new opportunities and help you achieve your goals.