What do you do if your personal brand as a Customer Experience executive is not gaining traction?

3 Amplify your voice and visibility

The third step is to increase your exposure and influence by creating and sharing valuable content that showcases your expertise, insights, and opinions. You can use various platforms and formats, such as blogs, podcasts, videos, webinars, or ebooks, to educate, inspire, and engage your audience. You can also leverage social media, online communities, or industry events to network, collaborate, and interact with other CX professionals and thought leaders. The key is to be consistent, relevant, and authentic, and to provide value and solutions to your audience.

4 Build your credibility and trust

The fourth step is to establish yourself as a trusted and respected authority in the CX field by demonstrating your achievements, skills, and credentials. You can use testimonials, case studies, or portfolios to showcase your impact and results. You can also use endorsements, recommendations, or awards to highlight your recognition and reputation. You can also seek opportunities to speak, teach, or mentor, to share your knowledge and experience with others. The key is to be confident, humble, and generous, and to build rapport and relationships with your audience.

5 Adapt and evolve your brand

The final step is to keep learning and growing as a CX executive and as a personal brand. You need to stay updated on the latest trends, challenges, and opportunities in the CX field. You need to seek feedback, measure your progress, and adjust your strategy accordingly. You need to experiment, innovate, and reinvent yourself as the CX landscape changes. The key is to be curious, flexible, and resilient, and to embrace change and growth.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?