What do you do if your performance in Commercial Real Estate needs improvement?

1 Set SMART goals

The first step to improve your performance is to set clear and realistic goals for yourself. You can use the SMART criteria to make sure your goals are specific, measurable, achievable, relevant, and time-bound. For example, instead of saying "I want to sell more properties", you can say "I want to sell 10% more properties than last quarter by the end of this year". This way, you have a concrete target to work towards and a way to track your progress.

2 Seek feedback

Another way to identify your strengths and weaknesses is to seek feedback from your clients, colleagues, managers, and mentors. Feedback can help you understand how others perceive your work, what you are doing well, and what you can improve on. You can ask for feedback regularly, either formally or informally, and use it to adjust your strategies and actions. However, you also need to be open-minded and receptive to feedback, even if it is negative or constructive. You should not take it personally or defensively, but rather as an opportunity to learn and grow.

3 Learn new skills

The commercial real estate industry is constantly evolving and changing, so you need to keep up with the latest trends, technologies, and best practices. You can learn new skills by taking courses, attending webinars, reading books and blogs, listening to podcasts, or joining professional associations and networks. Learning new skills can help you expand your knowledge, enhance your expertise, and increase your value to your clients and employers.

4 Review your marketing

Marketing is essential for any commercial real estate agent, as it helps you attract and retain clients, showcase your properties, and build your reputation. You should review your marketing strategies and channels regularly, and see what is working and what is not. You can use data and analytics to measure the effectiveness of your marketing campaigns, such as website traffic, social media engagement, email open rates, and leads generated. You can also compare your marketing efforts with your competitors, and see how you can differentiate yourself and stand out.

5 Collaborate with others

Commercial real estate is not a solo game, but a team sport. You can improve your performance by collaborating with others, such as your colleagues, managers, mentors, partners, and vendors. Collaboration can help you leverage the skills, experience, and resources of others, as well as share ideas, insights, and feedback. You can also learn from the best practices and success stories of others, and emulate their strategies and habits.

6 Celebrate your achievements

Finally, you should not forget to celebrate your achievements, no matter how big or small they are. Celebrating your achievements can help you boost your confidence, motivation, and morale, as well as recognize your efforts and progress. You can celebrate your achievements by rewarding yourself, sharing your success with others, or expressing your gratitude to those who supported you. You can also use your achievements as a springboard to set new and higher goals for yourself, and keep challenging yourself to improve your performance in commercial real estate.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?