What do you do if your outside sales techniques are not standing out from your competitors?

Considera innovar y personalizar tu enfoque. Actualiza tus estrategias basándote en tendencias de mercado y feedback de clientes, enfoca tu propuesta de valor en los beneficios únicos que ofreces, y utiliza testimonios de clientes para construir credibilidad. Además, invierte en el desarrollo profesional de tu equipo de ventas y fortalece las relaciones con los clientes existentes para mejorar tu red de contactos. Finalmente, implementa mecanismos para recopilar y analizar regularmente las opiniones de los clientes, lo que te permitirá adaptar y mejorar continuamente tus estrategias de ventas. Estos pasos te ayudarán a diferenciarte

Knowing what your competition offers (exactly/specifically) is IMPORTANT! It's only in knowing this can you know whether or not your offering is stronger or "better" (better for any one given clients' situation or need). From there you can look at your market, who you serve, and how you can/will stand above the crowd to win your business & dominate your marketplace.

Re-assessing the value is one thing, but how to position this and make sure it fully aligns with your customer's requirements is equally important. One key thing to keep in mind is that niches/customer segments are never saturated with competition. Offers are - how do you package the value you deliver and offer it to your customer? When it's different from your competition, you will stand out.

- Understand Your Unique Value Proposition. - Focus on Building Relationships - Offer Customized Solutions - Provide Exceptional Customer Service - Demonstrate Expertise and Thought Leadership - Utilize Technology and Data - Innovate and Adapt - Seek Feedback and Iterate

When your story's not landing against your competition it may be because ultimately you have lacked the ability to connect a unique value to the customer's need. The pathway to commoditization is catch up and me too. The dead giveaway is when feature parity and positioning self-serving features that have very little intrinsic customer value take priority. A well designed conversation track will always establish its value on unique and defensible positions that accelerate relevant outcomes. It's not about me, it's about we. That is where you will differentiate most.

It's often the case, as most everyone knows, that sales/marketing is always moving & changing. It's never a "fixed target". Just like an airplane takes off from a specific spot, and has a specific destination, the plane is always making small course corrections to account for wind/weather and adjusting it's flight along the way to make sure it arrives where it's supposed to...we need to do the same with our business (sales/marketing strategies & applications).

You may think you do not stand out, but is this because you haven't created enough touchpoints with your prospect before abandoning? There is much research out there, but my take is that you want somewhere between 12 and 18 touchpoints before giving up. These include your outreach (email, LI message, calls) but also social media posts, etc. Expose your prospect to your value prop and offer more than just a few outreaches. Technology like CRMs and outreach tools can certainly help.

Sales is a human activity. Human behaviour changes over time. Thus your sales approach needs to change too. What worked last year doesn't work today. Adapt or extinct.

Adapating to change (one of the standard truths...things WILL change) is critical to growth & moving forward (onward & upward). The quicker you are to look for, welcome, and even embrace change is what will allow you to grow the most!

The people, and businesses, that offer the quickest & easiest "fix" to any one given problem or issue/challenge is most always the one who is rewarded with the business. Look at ANY successful business: Microsoft, Amazon, Google, etc.. Our world is FILLED with challenges & needs. It may seem simple, not easy, however find the needs & meet them better than anyone else & you WILL succeed!

Everyone generally loves to be catered to or served in a way that shows THEY are important. That each individual (key word) need can, and will, be met. By custom-tailoring solutions to problems or issues or challenges, me/you/we WILL show that not only we care but that we will go above & beyond to meet needs. There is GREAT value in that which many will pay a premium for or pay more knowing they are getting more. :)