What do you do if your outside sales strategy lacks strategic thinking?

Start by taking a step back - analyze market trends, study your competitors' tactics, and identify untapped opportunities. Engage customers through in-depth conversations to uncover their evolving needs and pain points. Leverage this intelligence to innovate targeted solutions that deliver exponential value. Next, collaborate with cross-functional experts to ideate creative approaches that disrupt conventional sales motions. Perhaps it's incorporating cutting-edge tech, rethinking service models, or venturing into new verticals. The key is an open mindset willing to challenge assumptions. Finally, foster an experimental culture that celebrates smart risks and iterative improvement. Pilot fresh initiatives, measure outcomes rigorously, etc

I would definitely assess the current sales strategy to understand first. Then, I would do a gap assessment with the business strategy and see if there is alignment. Next, I would seek customer input or research to know if we are addressing the market needs. In addition, I would conduct and document a strategic sales plan with multiple stakeholders to garner buy-in. Finally, I would launch internally and externally with a lot of fanfare to drive momentum.

The strategy is the strategy. If the organisation/entity/team lack insight on how to implement it execute the strategy, then that is the issue that requires resolution through training/outside help/re-tooling etc. The inability to execute cannot be the tail that wags the dog.

I'm a product manager by nature, so I would suggest an alignment checkup between Product Management and outside sales to ensure that sales strategies aligned to the product roadmap. Conversely this will help ensure that the roadmap is reflective of sales goals.

In my opinion check the current situation and check your FF check their ability if everything is good so work on brand visibility products availability both things support you to increase numbers in sales availability and visibility if everything is good then check your product it's fit for market or not sales will be increased I have done this in dead market now our share is increased so make it possible.

Study the successful practices of seasoned outside sales professionals. Analyze what works for them and adapt those strategies to your context. DON'T FORGET TO BE YOURSELF! While echoing a successful strategy can be impactful, it may come off as insincere if the language lacks natural flow.

Sometimes conditions and especially the distrubtion of the changing enviroment due to IT and AI. We have to asesst our tactical of thinking and adapt new strategy

Remember to always see your plans through. If you don't, you have no idea if it'll get the end result through. Commit to spending a certain amount on new strategies and stick with it.

Ask if “what” you offer (insert product/service) truly “answers” the challenge/potential gain your clients/customers needs? If you can’t address what keeps them up at night or could shine a light on how insightful they are for partnering with (insert product/service) then don’t waste their time.

Sales is all about making your client and their organization successful. Sales leads have plenty resources available from industry, technology and strategy. Grab an opportunity to co-create solutions with your client/customer that is aligned to their aspirations and company goals. Aligning to clients organization strategy and strategically designing a solution that fits the purpose is the only way to go!