What do you do if your outside sales career could benefit from continuing education?

1 Assess Needs

Begin by taking stock of your current skills and identifying areas where you could improve. This might include reflecting on customer feedback, analyzing your sales performance, or comparing your approach with industry standards. Once you've pinpointed the gaps in your knowledge or skills, you can look for specific courses, workshops, or certifications that address those areas. It's important to be strategic in selecting educational opportunities that will have the most direct impact on your sales results and professional growth.

2 Explore Options

Next, explore the various learning options available to you. This could range from online courses that offer flexibility to in-person workshops that provide hands-on experience. Consider the format that suits your learning style and schedule. You might find that webinars fit into your busy routine, or perhaps attending a local seminar might offer valuable networking opportunities. The key is to choose a format that not only educates but also motivates and inspires you to apply what you've learned.

4 Plan Financially

Investing in your education often requires financial planning. You may need to set aside funds for tuition, materials, or travel expenses associated with in-person events. Look into whether your employer offers a professional development budget or tuition reimbursement. If not, you might need to allocate a portion of your income or explore financing options. Remember that this investment in your education is an investment in your career's longevity and success.

5 Leverage Learning

Once you've completed a course or program, it's essential to leverage your new knowledge in your sales role. Apply the techniques and insights you've gained to your sales strategy and interactions with clients. Share your learnings with colleagues and superiors, demonstrating your commitment to professional growth. This not only benefits your performance but can also position you as a thought leader within your team or organization.

6 Network Actively

Finally, don't overlook the power of networking within educational settings. Continuing education courses are prime opportunities to connect with other sales professionals who can offer insights, support, and potentially lucrative partnerships. Engage with instructors and peers, exchange contact information, and participate in discussions. These connections can become valuable resources as you continue to navigate your career in outside sales.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?