What do you do if your organization lacks a UX-focused culture?
User experience (UX) is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. However, not every organization recognizes the importance of UX, which can lead to products that fail to meet user needs and expectations. If you find yourself in an organization that lacks a UX-focused culture, there are several steps you can take to begin integrating UX principles into your projects and company ethos.