What do you do if your non-technical audience doesn't understand the significance of keyword research in SEM?

To help a non-technical audience grasp the importance of keyword research in SEM, I'd explain how it aligns with customer needs, improves ad targeting, and boosts ROI. Using relatable examples and simplified language, I'd illustrate how effective keyword research drives relevant traffic and enhances online visibility, ultimately leading to business growth.

If your non-technical audience doesn't understand the significance of keyword research in SEM, simplify the concept by emphasizing its role in improving website visibility and attracting relevant traffic. Highlight how selecting the right keywords enhances the chances of reaching target audiences and driving conversions. Utilize relatable examples and visuals to illustrate the impact of keyword research on search engine rankings and overall marketing success.

> First, Explain the meaning of the keyword research. > Then give a real-life example and explain the importance of keywords. Ex. You run a local handyman service, offering everything from plumbing repairs to furniture assembly. A generic ad might not be enough. Keyword research can help you identify terms like "kitchen sink faucet installation cost" or "IKEA furniture assembly near me." Targeting these specific keywords with your ads positions your service directly in front of people actively looking for the help you provide. > Show the results of keyword targeting. > Show the negative side of choosing irrelevant keywords. > Show the live search results and its benefits. Tell the Importance of keywords in front of the competition.

If your non-technical audience doesn't understand the significance of keyword research you have to show them the benefits; not the process; I mean, just show them "the what"... - What KW you are going to use - What content you are going to make - What results you are going to wait But you never show "the Why"... - Why your KW is better than his KW (a KW researched only on his imagination, by the way) - Why you think you have to rank on that KW - Why you have to make the KW research We have to be realistic, SEO is not easy and is not for non-technical audience, so, you always have to avoid to talk about SEO theory; remember, theory is for you, results are for them...

To simplify SEO for a non-technical audience, relate keyword research to everyday experiences, like finding items in a store or searching online. Emphasize benefits such as higher search rankings and attracting targeted traffic. Use visual aids and real-life examples to illustrate its impact. Keep explanations straightforward, avoiding technical jargon. By focusing on practical implications for their business, you can help them grasp the importance of keyword research in SEM effectively.

Keyword research helps discover negative keywords, terms that are irrelevant to your offerings. By adding these to the campaign - prevent your ads from showing for irrelevant searches, further saving your budget.