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Last updated on 2024年5月17日

What do you do if your non-profit needs to connect with its audience and volunteers using mobile apps?

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In an increasingly digital world, non-profits must adapt to maintain engagement with their audience and volunteers. Mobile apps offer a direct line of communication and interaction that can significantly enhance the reach and impact of your organization. By leveraging the convenience and widespread use of smartphones, your non-profit can create a more dynamic and accessible community, fostering stronger connections and support for your cause.

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Christa Robijn-van Riet

Consulting Development Sector Specialist with a focus on Strategy and Fundraising

1 App Strategy

Your journey starts with a solid strategy. Understand what your audience and volunteers need from a mobile app. Do they want to receive updates, participate in events, or manage their volunteer hours? Your strategy should focus on creating an app that adds value to their experience with your non-profit. Remember, the goal is to make it easier for them to engage with your cause, not to overwhelm them with unnecessary features.

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Christa Robijn-van Riet

Consulting Development Sector Specialist with a focus on Strategy and Fundraising
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An ecosystem and community mapping exercise is an important part of the strategy development process. Gaining a deep understanding of the audience and the ecosystem within which it operates, infrastructure availability, connectivity, smartphone penetration, the extent of the digital divide gap, digital literacy, etc. to inform a human-centered design approach.

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2 Design Considerations

The design of your app should reflect the identity and mission of your non-profit. It needs to be user-friendly, accessible, and visually appealing. A well-designed app can help build trust and encourage users to interact more frequently. Pay attention to the user interface (UI) and user experience (UX) to ensure that navigating the app feels intuitive. Accessibility features are also crucial to include so that all members of your audience, regardless of ability, can use the app effectively.

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Degaul BANZA

Cisco's Social Visionary and Break Free Awards|Microsoft Certified Trainer Regional Lead |CompTIA Partner| MCT |Cisco certified trainer I ICT Trainer & Consultant |Certiport CATC | Soracert founder|Non-profit Management
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The design of your non-profit's mobile app should be user-friendly, accessible, and visually appealing to reflect your organization's identity and mission. Focus on a strong User Interface (UI) that aligns with your brand and an intuitive User Experience (UX) that simplifies navigation. Include accessibility features to ensure usability for all, including voice commands and adjustable text sizes. Regularly test the app with real users to gather feedback and make necessary improvements. A well-designed app can build trust and encourage frequent interaction, enhancing engagement and support.

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3 Tech Selection

Choosing the right technology is essential for a successful app. You must decide whether to develop a native app, which is designed specifically for one platform like Android or iOS, or a cross-platform app that works across multiple systems. Each choice has its trade-offs in terms of cost, performance, and reach. Additionally, consider using app development frameworks that can help streamline the process and reduce costs without sacrificing quality.

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4 Content Management

Content is king, even in mobile apps. Your app should provide valuable, relevant, and timely content to keep your audience informed and engaged. This could include news about your non-profit, upcoming events, volunteer opportunities, and educational resources. Implementing a content management system (CMS) within your app can simplify the process of updating content without needing technical expertise.

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5 Engagement Tools

Engagement is the heart of community building. Incorporate features like push notifications to alert users about important news or events. Tools for social sharing can help spread your message and grow your community. Consider adding gamification elements to encourage participation, such as badges for volunteer milestones. The key is to keep users coming back and feeling connected to your non-profit's mission.

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6 Feedback Loop

Lastly, establish a feedback loop. Your app should have a mechanism for users to give feedback about their experience. This could be through surveys, comment sections, or direct messaging features. Listening to your audience and volunteers will not only help you improve the app over time but also show that you value their input and are committed to meeting their needs.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Richard H.

Involved in Major Volunteering | MD PhD(2) DBA: MD (Neurology - Neurosurgery) PhD (Mathematical Approaches to Medicine and Statistics); PhD (Medical Ethics - Security Measures); and DBA (HRD)
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Tuesday, April 30, 2024 07:23 From: Richard Hogan, MD AIT PhD(2) To Whom It May Concern Increasingly, it is difficult to “Answer” within 750 words. Could the word count be increased to 1500 words? In His Good Hands, Simply Richard

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What do you do if your non-profit needs to connect with its audience and volunteers using mobile apps?

1

2

3

4

5

6

7

1 App Strategy

2 Design Considerations

3 Tech Selection

4 Content Management

5 Engagement Tools

6 Feedback Loop

7 Here’s what else to consider

Nonprofit Management

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What do you do if your non-profit needs to connect with its audience and volunteers using mobile apps?

1

2

3

4

5

6

7

1 App Strategy

2 Design Considerations

3 Tech Selection

4 Content Management

5 Engagement Tools

6 Feedback Loop

7 Here’s what else to consider

Nonprofit Management

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