What do you do if your networking strategy in the tech industry is falling flat?

1 Assess Goals

Begin by reevaluating your networking goals to ensure they align with your professional aspirations. A common mistake is having a vague or broad objective, like wanting to 'meet industry leaders' without a clear purpose. Instead, pinpoint what you hope to achieve—be it finding a mentor, learning about new technologies, or securing business partnerships. With specific goals, you can tailor your networking efforts to engage with individuals and groups that can help you reach those targets. It's about quality over quantity; meaningful relationships are more beneficial than a vast network with superficial ties.

3 Upgrade Skills

In the tech industry, your skill set is a significant part of your networking arsenal. If you're not getting the traction you want, consider upskilling or reskilling. Take courses in emerging technologies or obtain certifications that are in demand. By doing so, you become more valuable to your network, opening doors to conversations and collaborations. When you have something new and relevant to offer, it's easier to engage with peers and industry leaders, as you're seen as someone who's committed to growth and innovation.

4 Personal Brand

Your personal brand is how you present yourself professionally and can greatly impact your networking success. Ensure that your online presence, from LinkedIn to personal blogs, accurately reflects your expertise and professional interests. Share content that showcases your knowledge and viewpoints on current tech trends. By consistently providing valuable insights, you establish yourself as a thought leader, making it more likely for others to seek you out and expand your network.

5 Follow Up

Networking isn't a one-time event; it requires consistent effort and follow-up. After making a new connection, don't let the relationship stagnate. Send a thank-you message, share articles they might find interesting, or suggest a meet-up if feasible. The follow-up is where many networking strategies falter; by maintaining contact, you keep the relationship alive and active, which may lead to future collaborations or referrals.

6 Diversify Reach

Lastly, diversify your networking reach by stepping outside your immediate tech circle. Attend interdisciplinary events, workshops, or webinars where technology intersects with other fields like finance, healthcare, or education. By expanding your horizons, you open yourself up to a wealth of new perspectives and opportunities that you might not encounter in a tech-only environment. Innovation often happens at the crossroads of different industries, so broadening your network can lead to unexpected and valuable collaborations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?