What do you do if your networking efforts as an entrepreneur are falling flat?

SMART goal-setting is very important while networking. Ultimately, why are you networking? What do you want to achieve and by when and is this attainable? Adjust as necessary and meticulously work on backward goal-setting so that you approach the right events, individuals, and opportunities that will help you achieve what you set out to do in the first place. It's all too easy to let scope creep into your primary purpose, to allow for calls and meetings that are far from your primary objective, and to get bogged down in giving a large percentage of your time to the wrong tasks.

Make me feel special. This is an invisible sign that everyone at a networking event is displaying on their forehead. When you approach a networking event, knowing why and who you are there to serve is important. Two things are wrong if you are not benefiting from a network event. The people you're speaking with walk away feeling like you're selling them something. You don't do follow-ups. These are the two things that cause networking to fail. Two solutions that will help you to achieve your objectives.; 1. When you approach someone, the first step is to exchange contact info, and the second is to ask them questions about their passions outside of work before business talk. You can help them get their ideal customer. 2. Do the follow-up.

Shift your networking focus from transactional to value-oriented interactions. Instead of solely seeking immediate gains, prioritize building genuine relationships and offering value to others.

If your networking efforts aren't yielding the results you hoped for, it's time to reassess your goals. Clarify what you aim to achieve through networking—be it finding mentors, seeking business opportunities, or gaining industry insights. Tailoring your approach to these specific objectives can make your efforts more focused and effective. Sometimes, a shift in strategy or exploring new networking channels can make all the difference. Remember, successful networking is not just about expanding your contact list; it's about building meaningful connections that align with your entrepreneurial journey.

If your networking efforts aren't working out, try these steps: Reflect: Think about where you're networking. Are you in the right places? Mix it Up: Don't stick to just one way of networking. Try online platforms like LinkedIn or industry events. Choose Wisely: Pick events or groups that match your interests and goals. Be Friendly: Focus on building relationships, not just handing out business cards. Show Your Value: Make sure people know what you can offer them. Follow-Up: Don't forget to follow up with people you meet. Learn and Adapt: Ask for feedback and keep improving. Be Patient: Networking takes time, so don't get discouraged if you don't see immediate results.

Implement a strategic follow-up protocol to nurture relationships and maintain momentum after networking interactions. Send personalized follow-up messages or emails promptly, expressing appreciation for the connection and reiterating key points discussed.

No one wants to hear from someone with bad breath or food in their mouth. I know you're assuming that this only happens face-to-face. Have you ever been online in Zoom, and the person on the other side gets up, and you notice they're only dressed from the neck up, or they start eating in the Zoom in front of you? At this point, whatever they're offering, that's not what you're buying. I'm not saying you're that person. I am saying eat before you go to networking events and do a brand check before you head out the door. It's true when they say first impressions last. I teach clients brand awareness because this extends their brand reach. Do you have a signature look that someone can identify from across the room or on Zoom?

In my experience as a leadership strategist, I've found that successful networking is rooted in authenticity and genuine interest in others. It's not just about attending events or using online platforms, but about making meaningful connections. It's crucial to understand the needs of others, provide value, and foster relationships. Networking isn't a one-time transaction, but a long-term investment in building relationships. It's about meeting, greeting, understanding their 'why' for being there, identifying their needs, and offering help without immediately trying to sell.

When networking isn't going as planned, revising your tactics can open new doors. Maybe it's time to switch from online platforms to in-person events or vice versa. Consider diversifying the types of events you attend or the groups you engage with. Tailoring your message or pitch to better resonate with your audience can also significantly impact your success. Networking is about creating genuine connections, so ensure your approach feels authentic and aligns with your goals. Sometimes, a small adjustment in how or where you network can lead to breakthroughs in building valuable relationships.

Networking may not always work as expected for a few reasons. Sometimes people approach it with the sole intention of getting something out of it rather than building genuine relationships. Additionally, if networking efforts lack authenticity or consistency, they may not yield the desired results. Other factors such as timing, compatibility, or external circumstances can also affect the outcome. However, with patience, perseverance, and a genuine interest in connecting with others, networking can be a valuable tool for career development.

If you knew I could connect you to your next prospect and I gave you permission to contact me, would you stay in touch with me frequently? When you enter a networking event, remember that the person you are meeting may be a potential customer, partner, or distraction. You won't know until you start asking questions. When you want people to call you and give you leads, become the person they can call to get leads. This is how you leverage the contacts in your phone or in front of you. I was at a networking event, and the planner approached me and said I've not done business with you, and you're always supporting me. He asked, "How may I best return the favor and send you business?" Are you leveraging?

Instead of solely focusing on promoting yourself, take the time to understand the needs, challenges, and goals of others in the network.

If your networking efforts are not bearing fruit, focus on leveraging the value you bring to each interaction. Reflect on what unique insights, skills, or services you can offer to your network. Positioning yourself as a resource or problem-solver rather than just another entrepreneur looking to connect can shift the dynamics of your interactions. Offer to help or provide value first; this approach can help build meaningful relationships that are mutually beneficial. Remember, networking is a two-way street. By focusing on what you can give rather than what you can get, you’re more likely to engage others and foster connections that can lead to unexpected opportunities.

I met a girl at a network event that I was fond of. I observed to determine if the connection would be transformational or transactional. I noticed that the event was that the music wasn't playing, and she had a phone with music on it that could connect. I made a light suggestion, and she replied, "That's not my job." I responded. Does it need to be your job? If you can help, why not? She repeated, "that's not my job." At this point, I smiled, recognizing that she is transactional and may not be a good fit as a long-term customer. We exchanged information because she may guide me to someone I don't know. Great leaders are transformational, and most employees are transactional. Don't confuse the relationship types. That causes pain.

Quality over quantity rings especially true here. Take time to follow up with individuals you've connected with, showing genuine interest in their projects and challenges. Personalized interactions, such as sending articles relevant to their interests or congratulating them on recent achievements, can strengthen connections. Networking isn't just about meeting new people; it's about nurturing relationships that can grow over time. By investing in these relationships, you create a supportive network that's more likely to yield fruitful collaborations and opportunities.

When traditional networking methods aren't cutting it, embracing technology can be a game-changer. Utilize social media platforms, online forums, and professional networking sites to connect with like-minded individuals and industry leaders. Virtual networking events and webinars also offer opportunities to engage with others in your field. These tools not only broaden your reach but also allow for more targeted connections based on shared interests or goals. Technology enables you to network efficiently, overcoming geographical and time constraints. By incorporating digital strategies into your networking efforts, you can discover new avenues for connection and collaboration that align with your entrepreneurial journey.

Something is likely amiss in your approach if your networking is floundering. I always go back to the platform tenets of leadership. No one is going to remember how many times you contacted them, how busy your schedule is, or what you have to offer. People remember how you made them feel, the kindness you showed and if you kept your promises. A sure way to enhance the quality of your network is to extend help first and support others. Once you have developed trust and a lasting relationship, your network will unequivocally work for you.

Show up with positivity. People around you also need help to network and achieve their personal goals. Statistically only 8-10% of people achieve their goals! This means your audience is inwardly focused. Very few people are going to be prompted to drop their daily work to focus on supporting your goals. Show a positive, solutions-oriented mindset that helps others think and strategize clearly during your conversations. If your network leaves a conversation with you with a positive outcome for themselves, they are likely to want to meet again.