What do you do if your networking efforts in the coaching industry are falling flat?

1 Identify your goals

Before you attend any networking event or join any online community, you need to have a clear idea of what you want to achieve. Do you want to meet potential clients, partners, or mentors? Do you want to showcase your expertise, learn new skills, or get feedback? Do you want to build long-term relationships or generate leads? Having specific and realistic goals will help you focus your efforts and measure your progress.

2 Choose your channels

Not all networking opportunities are created equal. Some may be more relevant, effective, and enjoyable for you than others. You need to do some research and find out where your ideal clients and peers hang out, what topics they are interested in, and what value they are looking for. You also need to consider your own preferences, strengths, and limitations. For example, if you are an introvert, you may prefer smaller and more intimate events than large and noisy ones. If you are busy, you may prefer online platforms than in-person ones. If you are new to the industry, you may prefer groups that offer mentoring and support than ones that are highly competitive.

3 Engage authentically

Networking is not about collecting business cards, pitching your services, or spamming your links. It is about building trust, rapport, and value with your contacts. You need to show genuine interest, curiosity, and respect for the people you meet. You need to listen more than you talk, ask open-ended questions, and share relevant stories and insights. You need to follow up, stay in touch, and offer help when you can. You need to be yourself, not a salesperson.

5 Learn and improve

Networking is a skill that can be learned and improved over time. You don't have to be perfect or know everything. You can learn from your mistakes, challenges, and successes. You can also learn from other coaches who have mastered the art of networking. You can read books, blogs, podcasts, or courses on networking best practices, tips, and techniques. You can also join coaching networks, associations, or masterminds that can help you grow your network and your skills.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?