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What do you do if your motivational speaking career needs a boost from social media?

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If you are a motivational speaker, you know how important it is to reach and inspire your audience. But what if your career needs a boost from social media? How can you use the power of online platforms to grow your influence, attract more clients, and create more impact? In this article, we will share some tips and strategies to help you leverage social media for your motivational speaking career.

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Taryn Govender

Innovative Skills Development Expert | Thought Leader and Career Catalyst

1 Define your niche

The first step to boost your social media presence is to define your niche. What is your unique message, expertise, or perspective that sets you apart from other speakers? Who is your ideal audience and what are their needs, challenges, or goals? By narrowing down your niche, you can create more relevant and engaging content that resonates with your followers and potential clients. You can also position yourself as an authority and a thought leader in your field.

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Adam Fata

Motivational Speaker | Public Speaking & Events Advocate | Passionate About Helping Others, Charity Work, and Inspiring Growth in the Psychozoic Era
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Establish a clear and compelling personal brand that reflects your unique message, expertise, and style as a motivational speaker. Identify your target audience and articulate what sets you apart from other speakers in your niche.

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Aria Johnson

?? Speaker: Peak Performance, minus the burnout ??? Podcast Host: Behind The Glitz ?? Best Selling Author ?? TV Personality: Beverly Hills Pawn (62 episodes)
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To boost your motivational speaking career through social media, start by defining your niche. Understand the unique value you offer and identify the specific audience that will benefit most from your expertise. Tailor your content to resonate with this group, showcasing your insights, experiences, and the transformative impact of your work. Engage with your audience by sharing valuable tips, inspirational stories, and interactive content. Consistently provide value and maintain an authentic presence to build trust and establish a loyal following. Additionally, leverage different platforms to reach broader demographics and consider collaborating with other influencers to expand your visibility.

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2 Choose your platforms

The next step is to choose the best social media platforms for your niche and goals. There are many options available, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and more. Each platform has its own strengths, weaknesses, and audience demographics. You don't need to be on every platform, but you should focus on the ones that suit your style, content, and target market. For example, if you want to showcase your speaking skills and personality, you might choose YouTube or TikTok. If you want to network with other professionals and share your insights, you might choose LinkedIn or Twitter.

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3 Create a content plan

Once you have chosen your platforms, it is important to create a content plan to be consistent, strategic, and creative with your content. This document should outline what, when, and how you will post on social media. Your content plan should include goals, themes, types, and a calendar. Goals will help you determine what you want to achieve with your social media content such as building awareness or driving traffic. Themes should relate to your niche and audience interests. Types of content may include videos, podcasts, blogs, live streams, stories, reels, infographics, quotes, polls, or testimonials. Lastly, a content calendar will help you schedule and automate posts while also tracking and measuring results.

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4 Engage with your audience

Creating content is not sufficient to boost your social media presence; you need to engage with your audience as well. Engagement is the process of interacting with your followers and potential clients on social media, which helps you build trust, loyalty, and rapport with them. It also increases your reach, visibility, and influence. To engage with your audience, you can respond to comments and messages, join or start conversations, collaborate with others, and encourage user-generated content. For example, you can reply to comments and messages to show your appreciation and interest. You can participate in relevant discussions or groups on social media that relate to your niche or industry. You can also connect and collaborate with other speakers, influencers, or experts in your field by co-creating content or hosting events. Finally, you can invite your audience to create and share their own content related to your niche or message by creating hashtags, contests, or campaigns.

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5 Grow your network

The final step to boost your social media presence is to grow your network, which can help you reach more people, generate referrals, and create more opportunities. To do this, start by optimizing your profile. Make sure it's complete, professional, and attractive; it should include your name, photo, bio, website, and contact details. You should also highlight your niche, message, and value proposition. Additionally, promote your profile to your existing contacts and add the link to your signature, business card, or presentation slides. Follow and interact with people relevant to your niche or industry such as peers, mentors, competitors, or prospects. Finally, use hashtags and keywords related to your niche or industry in your posts and profile. This will help you increase visibility and discoverability on social media. You can also join or create hashtags or keywords specific to your brand or message.

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Taryn Govender

Innovative Skills Development Expert | Thought Leader and Career Catalyst
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Many times, regardless of all the effort you put into growing your network - it does not grow at the required pace. A great strategy I’ve found, is to sign up for marketing services with a community based platform with a large follower’s base within your target market. The marketing company will advertise your services on a set schedule over a set period of time. This strategy has increased my followers and business exponentially.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jose Ucar

International Communication and Influence Speaker ?? | Author of Global Influence ?? | "Helping Business Professionals to Communicate with Impact and Confidence" | Book me at joseucar.com ??
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Answer these questions: ??What is relevant at the moment in your industry? ??What are you clients asking for? ??What are influential people within your niche talking about? This will enable you to adapt your content accordingly and always remember to give it your unique spin by injecting your personality, stories and anecdotes. Embrace your uniqueness because everyone else is taken. Connect with your audience by providing relevant content that your are passionate about. Always be Less Vanilla ??

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What do you do if your motivational speaking career needs a boost from social media?

1

2

3

4

5

6

1 Define your niche

2 Choose your platforms

3 Create a content plan

4 Engage with your audience

5 Grow your network

6 Here’s what else to consider

Motivational Speaking

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What do you do if your motivational speaking career needs a boost from social media?

1

2

3

4

5

6

1 Define your niche

2 Choose your platforms

3 Create a content plan

4 Engage with your audience

5 Grow your network

6 Here’s what else to consider

Motivational Speaking

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