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What do you do if your motivation and focus waver as a self-employed automotive sales professional?

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Being a self-employed automotive sales professional can be rewarding, but also challenging. You have the freedom to set your own goals, schedule, and income, but you also have to deal with the uncertainty, competition, and responsibility of running your own business. Sometimes, your motivation and focus may waver, especially when you face obstacles, rejections, or distractions. How can you overcome these dips in your performance and stay on track with your sales targets? Here are some tips to help you.

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Andrew Alphonse - MBA
Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training…

1 Identify your why

The first step to boost your motivation and focus is to remind yourself why you chose to be a self-employed automotive sales professional in the first place. What is your vision, mission, and purpose? What are your values, passions, and strengths? How do you want to serve your customers, community, and industry? Write down your answers and review them regularly. This will help you reconnect with your intrinsic motivation and align your actions with your goals.

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Andrew Alphonse - MBA
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Being inspired always is very impossible; occasionally, we need to engage in certain activities to reignite our passion and keep our attention on our development. Playing sports or engaging in other non-routine activities can be an excellent way to decompress. Second, ask yourself why you're not driven. Then, turn these worries into well-thought-out goals. Once you start hitting these goals, record your accomplishments and treat yourself to a reward. Ultimately, seeking guidance from a mentor or counselor can help you figure out what's going on.

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2 Set SMART goals

The second step to boost your motivation and focus is to set SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria will help you create clear, realistic, and meaningful objectives for your sales performance. For example, instead of saying "I want to sell more cars this month", you can say "I want to sell 10 cars this month by following up with 20 leads per week and offering a 10% discount on selected models". Having SMART goals will help you track your progress, celebrate your achievements, and adjust your strategies as needed.

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3 Plan your day

The third step to boost your motivation and focus is to plan your day. As a self-employed automotive sales professional, you have to manage your own time and tasks. Without a plan, you may waste time on unimportant or urgent activities, or get overwhelmed by too many things to do. To avoid this, you should create a daily schedule that prioritizes your most important and impactful tasks, such as prospecting, contacting, presenting, closing, and following up. You should also allocate time for breaks, learning, and personal matters. A plan will help you stay organized, productive, and balanced.

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4 Reward yourself

The fourth step to boost your motivation and focus is to reward yourself. Selling cars is not easy. You have to deal with a lot of pressure, competition, and rejection. You also have to constantly learn new skills, update your knowledge, and adapt to changing market conditions. To keep yourself motivated and focused, you should acknowledge your efforts and achievements, no matter how big or small. You can reward yourself with something that makes you happy, such as a treat, a hobby, a compliment, or a vacation. A reward will help you feel appreciated, satisfied, and energized.

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William T.

Developing Customer Empathy by Looking Beyond the Bottom Line | B2B Sales | B2C Sales | Volunteer | Freelancer | DMs are open.
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Celebrating the completion of small accomplishments leads to the completion of larger goals. Rewarding yourself helps you reinforce your positive behavior.

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5 Seek support

The fifth step to boost your motivation and focus is to seek support. Being a self-employed automotive sales professional can be lonely and stressful. You may feel isolated, misunderstood, or discouraged. To cope with these feelings, you should seek support from people who can help you, such as mentors, coaches, peers, friends, or family. You can ask them for advice, feedback, encouragement, or referrals. You can also join online or offline communities of other automotive sales professionals who share your challenges, goals, and interests. Seeking support will help you feel connected, supported, and inspired.

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6 Review your results

The sixth step to boost your motivation and focus is to review your results. As a self-employed automotive sales professional, you have to measure your performance and evaluate your outcomes. This will help you identify your strengths, weaknesses, opportunities, and threats. You can use tools such as CRM systems, spreadsheets, or dashboards to track your sales metrics, such as leads, conversions, revenue, profit, or customer satisfaction. You can also use feedback forms, surveys, or testimonials to collect customer feedback. Reviewing your results will help you learn from your mistakes, improve your skills, and grow your business.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training Department Management || Customer Journey Mapping for Sales and Service | Accessory Sales Coaching |
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Begin by reflecting on past successes to bolster confidence, then break down tasks into manageable steps to prevent overwhelm. Prioritize self-care practices to ensure both physical and mental well-being, while also seeking inspiration from positive influences in your network and industry. Remain adaptable and open to new opportunities within automotive sales, and regularly celebrate even small victories to maintain momentum and a positive outlook

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What do you do if your motivation and focus waver as a self-employed automotive sales professional?

1

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3

4

5

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1 Identify your why

2 Set SMART goals

3 Plan your day

4 Reward yourself

5 Seek support

6 Review your results

7 Here’s what else to consider

Automotive Sales

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What do you do if your motivation and focus waver as a self-employed automotive sales professional?

1

2

3

4

5

6

7

1 Identify your why

2 Set SMART goals

3 Plan your day

4 Reward yourself

5 Seek support

6 Review your results

7 Here’s what else to consider

Automotive Sales

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