What do you do if your mobile app marketing strategies aren't reaching a wider audience?

Market trends, business priorities as well as your user's preferences can change. To address this you should regularly reevaluate your goals, to ensure that your strategies remain relevant. Now if some kind of change already happened and your strategy doesn't seem to work anymore, have a look at your target audience. Has any shift happened here? Are you suddenly attracting other personas or is your target group not receiving what they need with your mobile app? Further, you should evaluate your KPIs. Are the KPIs you are tracking still relevant or should you introduce new KPIs to better reflect your goals? Do a deep dive into the information you already have and conduct further research if necessary to refine your app and strategy.

1-Revisit your objectives and value proposition Ensure your goals are aligned with what your target audience truly wants and needs. 2- Conduct thorough market research Deeply understand your target audience Use market research tools to gather data and insights about your potential users. 3- Optimize your App Store Presence (ASO) Improve your app's title, description, keywords, and visuals to make it more discoverable in app stores. 4- Diversify your marketing tactics Implement a mix of organic and paid marketing strategies. 5-Test different channels and approaches to see what resonates best with your audience. Use in-app messaging, push notifications, and email marketing to retain and re-engage users.

Talk to your users! But don't do everything they say, because oftentimes users don't know what they really want. They might tell you about a feature they are missing, but that doesn't mean that it would be of any use to include it. And if you don't have any users yet, have a look at secondary research. This could include researching your competitor's users, online reviews on similar companies, and what users are saying or asking for in forums like Reddit or Quora.

If your app isn't reaching the intended audience, it's crucial to take proactive steps to understand why and address any potential issues. Firstly, analyze user data and feedback to pinpoint any pain points or areas for improvement in the app's usability, functionality, or features. Conducting user testing or surveys can provide valuable insights into user preferences and behaviors. Additionally, evaluate your marketing and promotion strategies to ensure they effectively target and engage your desired audience. Consider leveraging social media, app store optimization techniques, or partnerships with influencers or relevant platforms to expand your app's visibility.

Don't be shy to fail. If you try out something new, you might fail 9 out of 10 times. But you'll eventually get to that one strategy that doesn't fail. Make sure to always review and evaluate why a strategy failed. This is the only way to learn more and to improve your next strategy.

é muito difícil falar sobre o fracasso. Mas se o seu aplicativo n?o está indo bem e você já tentou tudo, defina um limite de verba para gastar. N?o deixe seu dinheiro ir escoar pelo ralo por conta de um sonho. Trace um limite e ponha em mente que o próximo pode ser o certo. O apego emocional por uma ideia pode ser o seu fracasso financeiro. Guarde energias para a próxima ideia. Já tive um aplicativo móvel em 13 lugar na app store Brasil e outros que simplesmente tive que abandonar pela falta de sucesso. Como vi num programa de tv, a vida é feita de vários n?os até você receber um sim.

The most effective approach to address these is through the implementation of SSOT - Single Source Of Truth. Leveraging machine learning, statistics, and insights, SSOT consolidates data, and models, and enhances overall performance. If an SSOT is not already in place, it is crucial to prioritize finding one without delay.