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What do you do if your message isn't reaching diverse audiences?

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Communicating effectively with a diverse audience can be challenging. The key is to recognize that a one-size-fits-all approach rarely works. When your message isn't reaching as broadly as you'd hoped, it's time to reassess your strategy. This doesn't mean your core message has to change, but the way you deliver it might need to be adapted. Tailoring your communication to resonate with different groups within your audience can make all the difference in ensuring your message is heard, understood, and appreciated by everyone.

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1 Understand Diversity

To reach a diverse audience, you must first understand what makes them diverse. Diversity can encompass a range of factors, including cultural backgrounds, languages, ages, genders, and socio-economic statuses. By identifying the specific characteristics of your audience, you can tailor your message to address their unique perspectives and needs. This may involve translating materials into different languages, using culturally relevant examples, or varying the complexity of your language based on the audience's knowledge level.

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Kpateewiizi Domyirimber
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In my experience one of the things that improves diversity in the first place is diversity of the team. I’d a colleague in America who would always tell me in their definition of diversity they look for how diverse not in the message but in the team. So in the west for instance getting a diversified message does not matter or create any effect if the team in itself is not diversified.

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2 Assess Your Message

Take a step back and critically assess your message. Is it clear and accessible to all? You might be using jargon or cultural references that don't translate well across different audience segments. Ensure your message is simple, jargon-free, and doesn't rely on specific cultural knowledge unless it's common to all your audience members. Sometimes, getting feedback from representatives of the diverse groups you're trying to reach can provide valuable insights into how your message is perceived.

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Kpateewiizi Domyirimber
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This step is also crucial in knowing if your message carry the right message and clearing it of all nuances. The expressions may represent something repugnant in other cultures but a thorough assessment of the message would get all that corrected.

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3 Choose Appropriate Channels

Different audiences may prefer different communication channels. While some may be more accessible via social media or email, others might rely on community meetings or traditional media like radio or newspapers. Research and understand where your audience gets their information and how they prefer to receive it. This understanding will allow you to disseminate your message through the most effective channels and increase the likelihood that it will be received.

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Kpateewiizi Domyirimber
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Yes, the channel is an important aspect of getting to a diversified audience. Not all audience use a certain medium so there is the need to research on the medium most used by certain audience to be able to convey the message. One medium is not enough generally speaking. In the same cultural context, the GenZs and Babyboomers for instance would prefer different media.

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4 Engage with Empathy

Empathy is crucial when communicating with a diverse audience. It's about more than just understanding where they're coming from; it's about connecting with them on a human level. Show that you value their perspective and are willing to adapt your message to meet them where they are. This might mean altering your tone, examples, or even the platforms you use to communicate. Empathetic engagement demonstrates respect for your audience's diversity and can help bridge any gaps in understanding.

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Kpateewiizi Domyirimber
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Engaging in empathy where the message is about selling a product for instance add quality to the product. When you’re able to put yourself in the shoes of the audience/customer you better understand their taste and pressing issues. Judgment from afar will always elicit the wrong impression than one through empathy.

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5 Monitor Feedback

After adjusting your communication strategy, pay attention to the feedback you receive. Are people engaging more with your message? Do they seem to understand and appreciate the content better? Monitoring feedback, whether through direct responses, engagement metrics on social media, or attendance at events, will give you valuable information about what's working and what isn't. Use this feedback to make continuous improvements to your communication approach.

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6 Iterate and Improve

Finally, remember that reaching a diverse audience is an ongoing process. What works today might not work tomorrow as audiences evolve and new communication platforms emerge. Be prepared to iterate and improve your strategy regularly. Keep learning about your audience, experimenting with new methods of communication, and refining your message. Flexibility and a willingness to adapt are key to successfully communicating with a diverse and ever-changing audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your message isn't reaching diverse audiences?

1

2

3

4

5

6

7

1 Understand Diversity

2 Assess Your Message

3 Choose Appropriate Channels

4 Engage with Empathy

5 Monitor Feedback

6 Iterate and Improve

7 Here’s what else to consider

Communication

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What do you do if your message isn't reaching diverse audiences?

1

2

3

4

5

6

7

1 Understand Diversity

2 Assess Your Message

3 Choose Appropriate Channels

4 Engage with Empathy

5 Monitor Feedback

6 Iterate and Improve

7 Here’s what else to consider

Communication

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