What do you do if your media production company needs to secure partnerships and sponsorships?

Start with your pitch deck of the show but add slides for: 1. Why do branding with us? Sound credible and show your experience as a professional. 2. How will your brand get ROI or marketing? Don't over promise but definitely have some interesting social media marketing strategies that will get seen and heard. 3. Be Specific to the Brand Paint the picture for them of the use case. Attach script pages and synopsis. 4. Deliver on your promises Whenever there is an exchange of product or product and fees from the brand, be professional and have a product placement/clearance release discuss the terms and attach the script pages so they are initialed by the brand.

I shall secure for them advertisement space in prime time in my media production company and fix offers from both sides (me and them) in a long-term writing agreement. This will give me space to work calmly, without money pressure, to deliver the best projects. (April 01)

It's essential to know your worth and articulate your unique selling proposition (USP) effectively. This involves understanding the value your company brings to potential partners and sponsors, including your expertise, audience reach, and the quality of your content. By highlighting your USP, such as your innovative approach to storytelling, cutting-edge production techniques, or niche audience demographics, you can differentiate yourself from competitors and showcase the benefits of collaborating with your company.

Understanding the value your media production company brings to the table gives you an edge and puts you on a high before reaching out to potential partners and sponsors, Knowing how great your contents are and the values it will bring to the interested organizations you're targeting can help you in the bargain. Your unique selling proposition (USP) should be clear, compelling, and concise too.

By conducting thorough research on their brand, target audience, and previous partnerships, you can better understand what they're looking for and how your company can provide value. Your pitch should clearly articulate how partnering with your company can help them achieve their objectives, whether it's reaching a new audience, enhancing their brand image, or driving sales.

As much as I hate to say it nine times out of 10 I end up having to get the money myself Everybody’s got their white knuckles class being their coffers nowadays and it’s just more trouble than it’s worth to go fundraising

Networking plays a crucial role in the success of any business, including a media production company. Building and maintaining professional relationships with industry peers, potential clients, collaborators, and influencers can open doors to new opportunities, partnerships, and resources. Networking allows you to exchange ideas, gain insights, and stay updated on industry trends and developments.

Key here is to not see networking as a way to make clients or earn revenue - the whole point is to meet new like minded people and connect. If you happen to work together in future, that's great but be vary of going into 'networking' more where you're just reciting lines about you and your profession. Nobody can connect with that. Be you - there's only one of you.

If your media production company needs to secure partnerships and sponsorships, start by identifying potential partners whose values and target audience align with your projects. Reach out to them with a compelling pitch highlighting the mutual benefits of collaboration. Showcase your past work and emphasize how partnering with your company can help achieve their marketing goals. Be proactive in networking, building relationships, and following up with potential sponsors to cultivate lasting partnerships.

Showcasing success is essential for a media production company to build credibility, attract new clients, and retain existing ones. By highlighting past projects, client testimonials, and case studies, you can demonstrate your track record of delivering high-quality work and achieving results. Utilizing various platforms such as your company website, social media channels, and industry publications, you can share success stories, awards, and accolades to showcase your expertise and capabilities. Additionally, producing engaging content such as demo reels, behind-the-scenes videos, and client spotlights can provide tangible examples of your work and its impact.

Flexibility is crucial in the dynamic landscape of media production, where unexpected challenges and opportunities often arise. As a media production company, being flexible means adapting to changes in project scope, timelines, and client preferences while maintaining a high standard of quality and professionalism. This flexibility enables you to pivot quickly in response to shifting priorities, market trends, and technological advancements, ensuring that you remain agile and responsive to client needs.

In this business and almost any business, relationships are the most important. They can make or break you. A strong relationship can lead to repeat business and referrals so make sure to foster great relationships with clients and people in the industry.

Clarity, focus and transparency. when you open your company to partner or collaborate with another, let it not be good. Let it be a great one !

Be sure your potential partners feel part of your team and not a mere piece of the puzzle to make you look good in front of your Clients. When I championed the Bloomberg for Shell first-ever partnership, I genuinly saw how the Bloomberg team was adding value to our proposal. I shared fully, included them in brainstorms and key decision sessions, ultimately I treated them as equals in this collaboration rather then sharing a brief and setting a deadline. Use an empathic approach and active listening, corporate deals are made by people not companies