What do you do if your marketing research network is weak?

You should review with external agencies some options to make a good market consumer research. 1. Ask for five options 2. Evaluate the alternatives according brief. 3. Take a decison based on the goals and metrics. 4. Work close to the agency and then get the results. 5. Put the outcomes from the research on run into the different digital channels or publicity. On this way you will strenght the alternatives and the research on the data.

Over my 25 years + experience on both sides of the table, I am of very strong belief that market research can only hone a marketer's gut. Any good marketer needs to have a keen sense of end-user motivators and behaviors - beyond their own category. Generic social trends, overall category trends and deep consumer understanding make for more impactful actions. In specific Market Research terms, having a network with a variety of researchers helps a lot. These can be Ethnographic researchers, semiotic experts, Trends experts and of course the regular Qual and Quant ones.

Stop using archaic research methodology and find an AI driven solution which can collect in the moment voice data from your customers, then collate, analyse and deliver actionable insights In a fraction of the time, in 52 languages, and know the age range, gender, sentiment and the emotional context, without taking any personal data….that’s Voop.

Implement A three Pillar Framework which involves Market Research, Intelligent Insights, Actioning Insights in Strategy Approach, Understanding the Needs of Consumers and Differentiating it in Needs and Wants is the key to solving for Building Trust, Visibility and Fulfilment 1) Identify the NEED and WANTS and study Audience Based On Data. Combine Primary Data (Data available, Secondary Data ( Available data From Market Research Agencies and Tertiary Data( Data Gathered By Doing independent Research 2) Develop Meaning Full Insight Framework Relevant to your Audience and Automate it to Align with Market Conditions and call to Actions for Brands 3) TAKE ACTIONS on your Insight and Trust Them as they Come from True Data Sources (Evidence)

1- Need to review current research ecosystem through a 360 overall assessment and identify gaps. 2- Adress gaps by being introducing new research technics such as online survey, live chat focus group, webcam In-depth Interviews, smartboards, online communities etc.. 3- Gathers insights from all existing touch points.. 4- Make sure that you talk to the guy next door

Create a personal editorial calendar of thought leadership posts and perspectives that heighten your visibility. Also respond thoughtfully to others posts to build your network.

Compartir artículos, blogs o estudios de caso que hayas creado. El contenido de calidad que aporta valor a tu industria establece tu credibilidad y fomenta la interacción. Cuando asistas a eventos, un enfoque es aprender, otro enfoque es conocer gente nueva y conectar con desconocidos. Realizar preparación de preguntas y temas de conversación relevantes para hacer las interacciones de valor. Las recomendaciones en LinkedIn o en otros medios pueden mejorar la credibilidad. No dudar en pedir recomendaciones a colegas o clientes con los que se haya tenido una buena experiencia laboral, y ofrece hacer lo mismo por ellos.

Attending key industry events as well as Linkedin are both great opportunities to meet and interact with new partners and thought leaders. Most of our clients ask their old mates for partners they trust.

Completely agree. I've been searching for a new opportunity since August. By leveraging my network and actively participating in industry groups, I've expanded my network by ~ 150 contacts. Sharing information with people in your network builds up goodwill (and is a nice thing to do). Maintaining your network makes it easier to reach out for assistance when you need it.

Listening to podcasts or perhaps even sharing your own perspectives by being a guest speaker could be a good way to gain visibility and build network.

The connections should be done not only when you need something. Networking is one thing that you creat and keep along your job life. The best thing should do is truly relationships independent of the company we are.

La teoría de los 6 grados de separación sostiene que todas las personas están a seis, o menos, conexiones sociales de distancia entre sí. En el contexto de la creación de nuevas conexiones en el ámbito del marketing y el uso de estrategias modernas de networking, esta teoría adquiere un nuevo matiz, principalmente debido al avance tecnológico y a la globalización de las redes de comunicación. Con la accesibilidad de las redes sociales y plataformas profesionales como LinkedIn, es posible que el número de conexiones necesarias para conectar con cualquier otra persona en el mundo se haya reducido, este número puede ser incluso menor a seis y llegar a un grado de separación.

How do we create new connections? By broadening the idea of who might be a new connection--not just people whom you think can help you, or whom you can help, but also people with whom you find you share interests. from psychology to video game development to DEI. These are your marketing research buddies, irrespective of their current role, seniority in career, and short term needs and wants. This means being willing to start conversations focused on the other person, genuinely learning about them and listening to what they need and want. Recommending a great restaurant to a fellow foodie, a parenting book to another parent of a gifted kid, or just listening while someone shares their passion is good for your network and your hearts.

Developing new connections is a lifelong process and should be based on honesty, genuine interest in others' knowledge and perspectives. Such are the connections that come handy when you need it.

Networking and connecting with new people, building relationships is best way to ensure you stay tuned with industry trends and use the energy to spread knowledge and build own career and grow together.

Crea un calendario de contenido para ganar visibilidad. Determinar un calendario editorial que detalle qué tipo de contenido publicar y cuándo. Alternar entre diferentes formatos de contenido, como artículos, videos, estudios de caso, y publicaciones interactivas. Definir la frecuencia de publicaciones para generar relevancia y posicionamiento en tu audiencia.

Harness the power of social media to broaden your market and connections. Strategically utilize these platforms to showcase your products/services and demonstrate your expertise—remember, subtlety and class go a long way. Encourage your new connections to engage with your content and stay updated. Remember, growth doesn't happen overnight, but with consistent effort and diligence, it will yield results.

Deploy micro-influencers as brand ambassadors, fostering grassroots engagement. Leverage user-generated content to amplify reach organically, sparking authentic conversations. Implement gamified campaigns to incentivize community participation, igniting viral growth. Harness data analytics to identify niche audiences, optimizing targeting precision. Seamlessly integrate augmented reality experiences to enhance user immersion, creating unforgettable brand interactions. In essence, transform limitations into opportunities by adopting innovative strategies that resonate deeply with your audience, elevating your brand above the noise of conventional marketing approaches.

In today's environment, there are several sources and channels to strengthen your market research network. These include professional channels like LinkedIn, groups, communities, newsletters, and following experts and influencers. Webinars and conferences are also great avenues to find valuable connections and meaningful collaborations.

In my experience, nothing beats the power of collaboration- allows to you connect, contribute and learn - all at the same time. It open new avenues which otherwise may seem out of reach.

In today's landscape, collaboration often yields greater benefits for companies. Don't shy away from exploring opportunities with your perceived rivals; shared goals can bridge differences. I've experienced this firsthand, where mutual learning led to mutual gains. In the end, collaboration makes everyone a winner.

More often than not, most people are inward looking - building expertise on what they know best - but the world around us is fast evolving and seeing and hearing what is happening around us not only helps us stay informed but open our mind to newer possibilities. It’s a great source of information and inspiration, allows to build on your current expertise and connect with like minded people.

Many times it is complacency that sets into the system and that’s when the foundation of the stack gets weak. All stakeholders involved need to understand the impact that they bring in due to research inputs. Keep yourself and the team updated on the new research trends and tools. Keep learning. Keep a routine practice of meeting customers. This helps keep the hearing ability to be in the on mode. Keep swapping task and areas between team members. This will remove monotony.

Para se tomar decis?es baseadas em dados, é preciso repertório e boa informa??o. Acompanhar tendências, monitorar os competidores, buscar inspira??o na inova??o para novas abordagens, e observar movimentos sociais que possam impactar no comportamento do consumidor. Essas s?o algumas a??es obrigatórias para vencer uma base ineficiente e obter uma boa análise de pesquisa de marketing.

There are a number of newsletters that you can subscribe to for free online. I like Marketing Brew and Quirks. There are too many to mention here. Easy to find with a simple Google search for an organization focused on your specialty.

One thing I found is to focus on building it by connecting with industry professionals, joining relevant online communities, attending events, and utilizing online resources for insights and data. Networking efforts can strengthen your access to valuable information and insights essential for effective marketing strategies.

Build on the industry connect so that we can be updated about the changes happening. Take an industry academia approach and equip the freshers better when they are still earning their degrees.

If your marketing seems week, it is time to review your knowledge of your customers and where they buy. Though the best in 103 words, LinkedIn 'suggesting' more. That was the more

Strategies are most apt when backed with supporting evidence extracted from research tools like surveys, focus groups, data analysis etc

Rethinking Approach: Viewing challenges as opportunities for creative solutions. Understanding the needs and desires of the target audience through empathy. Creating a space for idea exchange and collaborative development of new approaches. Exploring technologies and digital tools to strengthen the marketing network and expand its reach. Transcending traditional boundaries and taking risks for success.