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What do you do if your marketing contract is about to end?

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As your marketing contract nears its expiration, it's natural to feel a mix of apprehension and anticipation. It's a pivotal moment that invites reflection on past achievements and future aspirations. Your next steps can determine the trajectory of your career or business, so it's crucial to approach this transition with a clear strategy. Whether you're a freelancer, an agency, or a company with an in-house team, the end of a marketing contract is an opportunity to evaluate, adjust, and advance your marketing endeavors.

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1 Evaluate Success

When your marketing contract is winding down, take the time to assess the campaign's success. Look at the key performance indicators (KPIs) that were set at the beginning and measure the outcomes against them. This evaluation will give you a clear picture of what worked well and what didn't, which is valuable information for your next client or project. Be honest with yourself about the results, as this will help you refine your approach and offer better value in the future.

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Ritu Tanwar

Chief Manager- Piramal Pharma Ltd. || Indian Army || IIM A || Operations & Supply Chain Management || Project Management || HR & Administration || ESG ll Sustainability || Himalayan odyssey to Corporate odyssey
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As your marketing contract nears its end, evaluate its effectiveness by reviewing key performance indicators. If satisfied, renegotiate terms or consider exploring other marketing options. Provide constructive feedback to the current agency and ensure a smooth transition by clarifying tasks and documenting agreements.

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2 Client Feedback

Before the contract concludes, seek feedback from your client . Their insights are invaluable for understanding the impact of your work from their perspective. This conversation can also reveal opportunities for further collaboration or areas where you can improve. Client testimonials, if positive, can be powerful tools for securing future business, so don't shy away from asking for them.

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3 Update Portfolio

Use this time to update your portfolio with the latest work. A strong portfolio showcases your skills and achievements, making it easier to attract new clients or negotiate terms with existing ones. Include case studies or campaign summaries that highlight your strategic thinking and successful outcomes. Remember, your portfolio is often your first impression, so make it count.

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4 Networking Efforts

Networking should be a continuous effort, but it's especially important when a contract is ending. Reach out to your professional network to let them know you'll be available soon. Attend industry events, join online forums, and connect with peers on professional networking sites. These actions can lead to new opportunities and collaborations that could fill the gap between contracts.

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5 Skill Enhancement

Consider using the time between contracts to enhance your skills. The marketing landscape is constantly evolving, and staying up-to-date with the latest trends and tools is crucial. Whether it's learning about new social media algorithms, mastering a digital marketing tool, or taking a course on data analytics, enhancing your skill set will make you more competitive and valuable to future clients or employers.

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6 Plan Ahead

Finally, planning ahead is essential. If you haven't secured your next gig, start prospecting and sending out proposals early. If you're an in-house marketer, use this time to strategize the next campaign or explore new marketing channels. Having a plan in place before your current contract ends will ensure a smooth transition and keep your momentum going. Remember, the end of a contract isn't an end—it's a beginning.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your marketing contract is about to end?

1

2

3

4

5

6

7

1 Evaluate Success

2 Client Feedback

3 Update Portfolio

4 Networking Efforts

5 Skill Enhancement

6 Plan Ahead

7 Here’s what else to consider

Marketing

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What do you do if your marketing contract is about to end?

1

2

3

4

5

6

7

1 Evaluate Success

2 Client Feedback

3 Update Portfolio

4 Networking Efforts

5 Skill Enhancement

6 Plan Ahead

7 Here’s what else to consider

Marketing

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