What do you do if your market research education hits roadblocks?

1 Identify your learning goals

Before you start looking for market research courses or resources, you need to have a clear idea of what you want to learn and why. What are the specific skills or knowledge gaps that you want to fill? How will they help you in your current or future projects or career? How do you measure your progress and success? Having SMART (specific, measurable, achievable, relevant, and time-bound) learning goals will help you narrow down your options and focus on the most relevant and useful ones.

2 Find the right learning format

There are many ways to learn market research, from online courses and webinars, to books and podcasts, to mentors and peers. Depending on your learning style, preferences, budget, and availability, you can choose the format that suits you best. Some factors to consider are: the level of interaction, feedback, and support; the quality and credibility of the content and instructors; the flexibility and convenience of the schedule and pace; and the cost and value of the investment. You can also mix and match different formats to create a personalized and diversified learning plan.

4 Apply your learning to practice

The best way to learn market research is to apply it to real-world situations and problems. You can use your learning to improve your current or future market research projects, or to create your own projects based on your interests or needs. You can also look for opportunities to volunteer, intern, or freelance as a market researcher for different organizations or causes. By applying your learning to practice, you can test your skills, gain experience, and showcase your value.

5 Keep your learning updated and relevant

Market research is a fast-changing field that requires you to keep up with the latest trends, tools, and techniques. You need to constantly update and refresh your skills and knowledge to stay competitive and effective. You can do this by following reputable market research blogs, podcasts, newsletters, or social media accounts that provide timely and relevant information and insights. You can also attend market research events, webinars, or conferences that feature industry experts and best practices. You can also revisit your learning goals and adjust them according to your changing needs and interests.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?