What do you do if your logical reasoning abilities are hindering ad targeting optimization?
Logical reasoning is a valuable skill for search engine marketing (SEM), but it can also be a hindrance if you rely on it too much. SEM involves creating and optimizing ads that target the right audience, based on their search intent, demographics, behavior, and preferences. Sometimes, your logical assumptions about who your ideal customers are and what they want may not match the reality of the market. In this article, you will learn how to overcome the limitations of logical reasoning and improve your ad targeting optimization.