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Last updated on 2024年6月18日

What do you do if your leadership style is not effective in technical sales?

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Technical sales is a challenging field that requires not only technical knowledge and skills, but also effective leadership and communication. As a technical sales leader, you need to motivate, coach, and inspire your team to achieve your goals and deliver value to your customers. But what if your leadership style is not working for your team or your situation? How can you adapt and improve your leadership style to suit the needs and preferences of your technical sales team? Here are some tips and strategies to help you.

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Hassan I. Fawaz

Executive Director
SHAHZAD H.

Thought Leader | Expert in Business Development & Cold Outreach | Coaching Apollo.io & LinkedIn Sales Navigator | BDE…
Cap Hernandez

I help introverted Founders attract more clients on LinkedIn | Author | Ranked # 1 Marketing & Sales Influencer in the…

1 Assess your leadership style

The first step to improve your leadership style is to understand your own strengths and weaknesses as a leader. There are many models and frameworks that can help you identify your leadership style, such as the situational leadership model, the transformational leadership model, or the DISC personality assessment. You can use these tools to self-reflect or ask for feedback from your team, peers, or managers. By assessing your leadership style, you can discover what aspects of your leadership are effective and what aspects need improvement.

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Hassan I. Fawaz

Executive Director
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Sometimes as a leader I need to spend extra time with the sales team to understand specifically the way things are working and be able to support them after understanding their needs to achieve the company’s objectives

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Cap Hernandez

I help introverted Founders attract more clients on LinkedIn | Author | Ranked # 1 Marketing & Sales Influencer in the ???? by Favikon | Top ?? Filipinos on Linkedin | Philippines’ Top 50 People in Sales
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Leaning on the lessons from my previous role as VP of Business Development in medical equipment / software company was a great start. Building relationships and learning from SMEs were invaluable. However, technical sales demanded a different approach. To bridge the knowledge gap, I actively sought training from our SMEs. I also adapted my communication style to focus on the technical aspects that resonated with healthcare professionals. Empowering my technical sales reps and highlighting how our equipment improved patient care were key to success. This shift ensured my leadership effectively translated into impactful technical sales results.

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Gopal C.

Strategic Leader | Specialising in IT-Driven Supply Chain Platform | Warehousing & Logistics I Franchise & Retail Expansion | BI Tools, POS, WMS, IOT, AI, ML-driven Warehouse Automation Expertise | Odoo & SAP Specialist
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If you're feeling like your leadership style isn't hitting the mark in technical sales, here's what you can do. First, take a good look at yourself and ask for feedback from your team. Identify your strengths and weaknesses and be willing to adapt. Empower your team, offer support, and lead by example. Keep learning and growing as a leader to drive success for your team and organisation.

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SHAHZAD H.

Thought Leader | Expert in Business Development & Cold Outreach | Coaching Apollo.io & LinkedIn Sales Navigator | BDE to Growth Manager to CEO | Helping Executives & SMBs to acquire leads via LinkedIn
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If your leadership style isn’t effective in technical sales, it’s important to take proactive steps to adapt and improve. Reflect on your leadership style and identify areas for improvement. Consider how your approach may be impacting your team’s performance.

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Ravi Gopal

#Observability #Hybrid #Performance
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LOL - learn from the best! See what's working and what isn't - and be open to 360 feedback about how you can get better. You don't have to act on every single person's opinion - which is why it's important to get a set of opinions, synthesize your own point of view, then take action accordingly. Continuous improvement aka kaizen is the name of the game!

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2 Adapt your leadership style

The second step to improve your leadership style is to adapt it to the context and the people you are leading. Technical sales teams are often diverse, dynamic, and complex, so you need to be flexible and versatile as a leader. You need to consider factors such as the level of expertise, autonomy, and motivation of your team members, the type and stage of the sales cycle, the customer profile and expectations, and the organizational culture and goals. By adapting your leadership style, you can tailor your approach and communication to suit the situation and the needs of your team.

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SHAHZAD H.

Thought Leader | Expert in Business Development & Cold Outreach | Coaching Apollo.io & LinkedIn Sales Navigator | BDE to Growth Manager to CEO | Helping Executives & SMBs to acquire leads via LinkedIn
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Ask for honest feedback from your team and peers. Understanding their perspective can provide valuable insights into how you can become a more effective leader. Find a mentor with a successful track record in technical sales leadership. Their experience can guide you in refining your leadership approach.

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3 Develop your leadership skills

The third step to improve your leadership style is to develop your leadership skills through continuous learning and practice. Technical sales leaders need to master a variety of skills, such as technical knowledge, sales skills, coaching skills, emotional intelligence, problem-solving, decision-making, and conflict resolution. You can develop your leadership skills by taking courses, reading books, listening to podcasts, watching videos, or joining online communities related to technical sales and leadership. You can also seek mentors, coaches, or peers who can guide you, challenge you, and support you in your leadership journey.

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SHAHZAD H.

Thought Leader | Expert in Business Development & Cold Outreach | Coaching Apollo.io & LinkedIn Sales Navigator | BDE to Growth Manager to CEO | Helping Executives & SMBs to acquire leads via LinkedIn
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Tailor your communication style to better connect with your team. Ensure that you’re clear, concise and that your messages resonate with technical professionals

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4 Measure your leadership impact

The fourth step to improve your leadership style is to measure your leadership impact on your team and your results. You need to have clear and specific goals and metrics that can help you evaluate your performance and progress as a leader. You can use tools such as KPIs, OKRs, feedback surveys, or performance reviews to track and analyze your leadership impact. By measuring your leadership impact, you can identify what is working and what is not, and adjust your actions and strategies accordingly.

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5 Celebrate your leadership successes

The fifth step to improve your leadership style is to celebrate your leadership successes and achievements. You need to recognize and appreciate your own efforts and contributions as a leader, as well as those of your team. You can celebrate your leadership successes by rewarding yourself, sharing your stories, expressing gratitude, or celebrating milestones. By celebrating your leadership successes, you can boost your confidence, motivation, and satisfaction as a leader, and inspire your team to follow your example.

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6 Seek feedback and improvement

The sixth and final step to improve your leadership style is to seek feedback and improvement on a regular basis. You need to be open and receptive to constructive criticism and suggestions from your team, customers, managers, or other stakeholders. You also need to be proactive and curious to seek new opportunities and challenges that can help you grow and learn as a leader. By seeking feedback and improvement, you can demonstrate your commitment, humility, and resilience as a leader, and foster a culture of continuous improvement in your team.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your leadership style is not effective in technical sales?

1

2

3

4

5

6

7

1 Assess your leadership style

2 Adapt your leadership style

3 Develop your leadership skills

4 Measure your leadership impact

5 Celebrate your leadership successes

6 Seek feedback and improvement

7 Here’s what else to consider

Technical Sales

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What do you do if your leadership style is not effective in technical sales?

1

2

3

4

5

6

7

1 Assess your leadership style

2 Adapt your leadership style

3 Develop your leadership skills

4 Measure your leadership impact

5 Celebrate your leadership successes

6 Seek feedback and improvement

7 Here’s what else to consider

Technical Sales

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