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What do you do if your leadership development coaching career isn't yielding the salary or raise you desire?

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If your career in leadership development coaching isn't meeting your financial expectations, it's natural to feel a bit stuck. You've invested time and energy into honing your skills to guide others to their full potential, yet the monetary reward seems elusive. Remember, your expertise is valuable, and there are strategic steps you can take to align your compensation with your worth. In the following sections, you'll discover actionable advice to help you navigate this challenge and work towards the salary or raise that reflects your contributions to the field.

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1 Assess Value

Begin by evaluating the value you bring to your clients and organization. Reflect on your unique selling points, such as specialized knowledge, successful client outcomes, or innovative coaching techniques. Understanding your value proposition is crucial when advocating for a higher salary. If you've contributed to tangible improvements in leadership within a company or have a track record of satisfied clients, these are strong indicators of your worth. Articulate these achievements clearly to build a compelling case for your salary increase.

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Mark-Odean Grant

Founder & CEO at Visio HQ | work-life for the future
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Leverage client feedback and testimonials as a mirror for both self-reflection and learning. Analyze these insights to underline not just the outcomes but also the journey of growth for you and your clients. Highlight how continuous learning from feedback has refined your coaching, making your approach uniquely effective and valuable. This narrative not only underscores your impact but also your commitment to personal and client development, strengthening your case for a raise.

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2 Market Rates

Research the current market rates for leadership development coaches in your region and specialty. This information will give you a benchmark for what professionals with similar qualifications and experience are earning. If you find that your salary is below market value, this can serve as a strong argument in salary negotiations. Be sure to consider factors such as location, years of experience, and the types of clients you serve, as these can all influence the going rate for your services.

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Melissa Rosenthal

Executive Coach | Mentor | Facilitator
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Coaching is an incredibly fragmented industry and getting a true sense of market rates as an independent coach can be tough. Clients can often shed helpful light on this. As an internal coach it's a little easier to get a sense of the benchmarks.

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Michelle Carlen

Founder & President - Alignment Advising | Strategist | Business Consultant | Facilitator | Professional Development Coach
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There's a difference between charging for the amount of time work will take to be completed, and charging a rate based on the value you provide which is dependent upon the experience that you've had in a specific area. Paying for value v. time is a more accurate way to view a market rate.

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3 Skill Upgrade

Consider whether additional certifications or training could bolster your qualifications and justify a higher salary. The field of leadership development is constantly evolving, and staying abreast of the latest trends and methodologies can make you more competitive. Investing in your professional development not only enhances your coaching effectiveness but also signals to employers and clients that you are committed to providing top-notch service.

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Mark-Odean Grant

Founder & CEO at Visio HQ | work-life for the future
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It's important to evaluate the ROI of skill upgrades in your exploration of higher salaries or rates. Examine how new certifications or training enrich your coaching toolkit and translate into tangible outcomes for clients, such as improved leadership skills and organizational performance. This approach showcases your commitment to excellence and your direct impact on client success, making a compelling case for your salary increase.

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4 Network Leverage

Leverage your professional network to find new opportunities or gain insights into compensation trends. Colleagues and mentors in leadership development coaching can offer valuable advice and may even refer you to higher-paying roles. Networking events and professional associations are excellent venues for expanding your contacts and learning from others' experiences. Remember, the more people you know in your field, the more opportunities you have to advance your career and income.

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Mark-Odean Grant

Founder & CEO at Visio HQ | work-life for the future
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Incorporate strategic networking with a focus on areas of leadership development that align with your future goals, not just your past achievements. Phil Willburn wisely noted, "Most leaders have networks that represent their past not their future." Use this insight to guide your networking efforts. Seek out and engage with thought leaders and innovators in niches that represent where you want to be, rather than where you have been. This approach can not only introduce you to cutting-edge practices and methodologies but also connect you with opportunities that require the forward-thinking skills and expertise you're developing, potentially commanding higher salaries in the process.

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5 Negotiation Tactics

When you're ready to negotiate a raise or set rates with new clients, prepare a clear and persuasive argument. Highlight your achievements, the value you add, and how your work aligns with the organization's goals. Practice your pitch, anticipate counterarguments, and be ready to discuss alternative forms of compensation if a direct salary increase isn't feasible. Effective negotiation is a skill in itself and can significantly impact your earning potential.

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6 Diversify Income

Lastly, consider diversifying your income streams. This could mean offering online courses, writing a book on leadership development, or speaking at industry events. By creating multiple revenue sources, you not only increase your earning potential but also reduce reliance on any single income stream. This approach can provide financial stability and open up new avenues for professional growth within the leadership development field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your leadership development coaching career isn't yielding the salary or raise you desire?

1

2

3

4

5

6

7

1 Assess Value

2 Market Rates

3 Skill Upgrade

4 Network Leverage

5 Negotiation Tactics

6 Diversify Income

7 Here’s what else to consider

Leadership Development Coaching

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What do you do if your leadership development coaching career isn't yielding the salary or raise you desire?

1

2

3

4

5

6

7

1 Assess Value

2 Market Rates

3 Skill Upgrade

4 Network Leverage

5 Negotiation Tactics

6 Diversify Income

7 Here’s what else to consider

Leadership Development Coaching

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