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What do you do if your layoff leaves you searching for freelance or consulting gigs?

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Being laid off is a challenging experience, but it can also be an opportunity to pivot toward freelance or consulting work. This transition requires a strategic approach to personal branding and networking. Personal branding is the practice of marketing yourself and your career as a brand. It's about creating a unique professional identity and leveraging it to stand out in your industry. As you embark on this new journey, consider your strengths, skills, and the value you can offer as a consultant or freelancer. This is the time to reassess your career goals, refine your personal brand, and connect with potential clients who can benefit from your expertise.

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Vaishali .

Accenture | Practicing To Capture Inner Things In Writing
Archana Natchiyar

Personal Branding Strategist | Helping Founders, Entrepreneurs, & Business Owners | Become a Brand Everyone Knows and…
Kirti Gudwani

9X Top Voice || HR Professional Specializing in Labour Compliance, Business Success, POSH & EDI || Nurturing Talent…

1 Assess Skills

Begin by taking stock of your skills and expertise. Reflect on your past roles and identify the skills that made you successful. Are you a marketing whiz, a tech expert, or a financial guru? These core competencies are your selling points. Next, consider how these skills translate to the freelance or consulting world. For instance, as a marketer, you might help businesses develop their branding strategies. It's also crucial to identify any gaps in your skill set that could be filled with additional training or certifications.

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Archana Natchiyar

Personal Branding Strategist | Helping Founders, Entrepreneurs, & Business Owners | Become a Brand Everyone Knows and Trusts on LinkedIn
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First things first analyze what you are good at, and enhance that particular skill by learning from Industry experts and online resources available. - invest yourself with courses and community - learn from people who are already doing what you plan to do - don't hesitate to ask for chances to work under them The easiest way to learn a skill is working under an expert who is good at that particular skill.

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2 Update Resume

Your resume must be updated to reflect your new freelance or consulting focus. Highlight projects and accomplishments that showcase your ability to work independently and deliver results. Tailor your resume to demonstrate the value you bring as a freelancer or consultant. This might mean reformatting your resume to emphasize outcomes over positions held. Use action verbs and quantify achievements where possible to illustrate your impact. Remember, your resume is often the first impression you make on potential clients, so it should be clear, concise, and compelling.

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Vaishali .

Accenture | Practicing To Capture Inner Things In Writing
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1.Craft a Strong Summary or Objective Statement: Write a concise summary or objective statement that highlights your expertise, experience, and career goals in brand management. 2.Highlight Key Skills: Include a dedicated skills section listing relevant skills. 3.Showcase Relevant Experience: Detail your professional experience in reverse chronological order, starting with your most recent role. 4.Quantify Achievements: Whenever possible, quantify your achievements using metrics, percentages, or numbers to demonstrate the impact of your work. For example, highlight increases in brand awareness, customer engagement, revenue growth, or campaign ROI.

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3 Build Portfolio

A robust portfolio is essential for showcasing your work and attracting clients. Gather examples of your best work, including any successful projects or initiatives you've led. If confidentiality agreements prevent you from sharing certain materials, create case studies that outline the challenges faced, the solutions implemented, and the results achieved without revealing sensitive information. Your portfolio should be easily accessible, perhaps through a personal website or a professional platform, and it should be curated to appeal to the type of clients you're targeting.

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Vaishali .

Accenture | Practicing To Capture Inner Things In Writing
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Gather examples of your past work, such as branding projects, marketing campaigns, and strategic plans. Create a professional portfolio showcasing your expertise, creativity, and accomplishments in brand management

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4 Network Actively

Networking is more important than ever when transitioning to freelance or consulting work. Reach out to former colleagues, industry peers, and even friends or family who might know someone in need of your services. Attend industry events, whether virtual or in-person, and engage in relevant online communities. The goal is to stay top of mind within your network so when opportunities arise, you're the person they think of. Be genuine in your interactions and look for ways to provide value to others as well.

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5 Leverage Social

Social media platforms can be powerful tools for building your personal brand and connecting with potential clients. Update your LinkedIn profile to reflect your new freelance or consulting status and share content that positions you as an expert in your field. Engage with other professionals by commenting on their posts and sharing relevant industry news. Twitter, Instagram, or Facebook can also be useful, depending on your target audience and industry. The key is to be active and consistent in your online presence.

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6 Pitch Services

Finally, you need to pitch your services effectively. Develop a clear value proposition that communicates what you do and why it's beneficial for clients. When reaching out to potential clients, personalize your pitch to address their specific needs and challenges. Explain how your skills and experience can help them achieve their goals. Be prepared to negotiate rates and project terms, and always follow up after initial conversations. Persistence and professionalism are crucial in securing freelance or consulting gigs.

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Kirti Gudwani

9X Top Voice || HR Professional Specializing in Labour Compliance, Business Success, POSH & EDI || Nurturing Talent from Hire to Retire || Guiding Companies & Professionals to Success
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* Prepare to produce an effective elevator pitch which includes a brief expression of strength, expertise, as well as the value proposition, for the clients you are targeting. * Come up with a tailor-made pitch for your audience. It will provide an opportunity to show them how your offer can help solve the particular problems they face. * Highlight your USP and competitive advantage to stand out from other freelancers and consultants. * Maximize the network of your professions and reach out to your past contacts, customers, and industry associates announcing that you are now in the business and your area of expertise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Personal Branding

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What do you do if your layoff leaves you searching for freelance or consulting gigs?

1

2

3

4

5

6

7

1 Assess Skills

2 Update Resume

3 Build Portfolio

4 Network Actively

5 Leverage Social

6 Pitch Services

7 Here’s what else to consider

Personal Branding

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What do you do if your layoff leaves you searching for freelance or consulting gigs?

1

2

3

4

5

6

7

1 Assess Skills

2 Update Resume

3 Build Portfolio

4 Network Actively

5 Leverage Social

6 Pitch Services

7 Here’s what else to consider

Personal Branding

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感谢您的反馈

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