What do you do if your job applications are blending in with the competition?

1 Personalize It

Personalization is crucial when you're applying for jobs. Instead of sending generic applications, take the time to understand the company's culture and values. Address your cover letter to a specific person, ideally the hiring manager, and explain why you're not just a fit for the role but also for the company. Mention any interactions you've had with the company or its employees and express genuine enthusiasm for the opportunity to contribute to their team. This approach shows you've done your homework and you're invested in the role, which can set you apart from applicants who send out cookie-cutter applications.

2 Highlight Impact

Your resume should not just be a list of job duties; it should highlight the impact you've made in your previous roles. Use quantifiable achievements to illustrate your effectiveness. For example, if you increased sales or efficiency, specify by how much. Contextualize your achievements by explaining the challenges you faced and how you overcame them. This not only demonstrates your competence but also gives insight into your problem-solving abilities and determination—traits that are highly valued by employers.

3 Unique Angle

Think about what unique experiences or skills you bring to the table that others might not. Perhaps you've worked in a different industry that gives you a fresh perspective, or maybe you have a hobby that has honed skills relevant to the job. Use these unique angles to craft a narrative that distinguishes you from other candidates. Remember, employers are not just hiring a set of skills; they're hiring a whole person. Sharing your unique story can make your application memorable.

4 Network Smart

Networking can significantly increase your chances of job search success. Reach out to professionals in your field, attend industry events, and join relevant online forums or groups. When networking, focus on building genuine relationships rather than simply asking for job leads. Offer your own insights and assistance where you can. When the time comes to apply for a position, having someone within the company who can vouch for you can be a game-changer.

5 Creative Format

Consider breaking away from the traditional resume format if it suits your industry. For creative fields, a portfolio or a personal website can be more effective in showcasing your work. Even in more conservative industries, adding a touch of creativity to your resume can help it stand out. Just ensure that any creative touches are professional and enhance, rather than distract from, the content of your application.

6 Follow Up

Following up on your applications can also help you stand out. If you haven't heard back within a week or two, send a polite email reiterating your interest in the position and asking if there's any additional information you can provide. This can prompt the hiring manager to take another look at your application and shows that you're proactive and sincerely interested in the role.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?