What do you do if your internal communication digital content is in disarray?

Review everything and look at what is and isn't working. Then start to plan. Build a new strategy. Look at the month ahead and what needs to be scheduled. Keep reviewing your content. If it's not working, stop doing it.

Understanding what is sticking and what is not is critical to understanding what needs refining. The digital assets we use are constantly evolving so consider how the user experience is across all your channels. Look for ways to improve your digital content with a digital expert. Often, collaborating with a team member who may not have expertise in internal communications can give you the very guidance you need to understand what is working and what needs work.

After identifying areas of inconsistency and outdated information, it's important to develop a strategy to address the identified issues, prioritizing goals such as: - Improving clarity; - Increasing engagement; - Streamlining information flow. Practical examples include creating content guidelines, implementing an internal communication platform, launching feedback mechanisms, and conducting training on effective communication practices. With a well-planned strategy, it's possible to improve the digital content of internal communication and enhance employee engagement.

Update and Refresh Content Regularly: Set up a schedule for reviewing and updating digital content to keep it current, accurate, and engaging. This may include retiring outdated materials and refreshing existing content with new information or visuals. Also, establish a centralized repository or content management system where all digital content is stored, categorized, and easily accessible to relevant stakeholders.

Training is the key! Practical examples include: - Workshops or webinars to educate employees on effectively using communication tools; - Providing comprehensive training materials, such as manuals or video tutorials, to guide employees through the process. - Encouraging interactive sessions where employees can ask questions and share feedback, fostering a collaborative learning environment. With training, confidence and team engagement are also enhanced.

Provide training and support to content creators to ensure they understand best practices for creating effective digital content and have access to necessary tools and resources. Encourage feedback from internal stakeholders on digital content to identify areas for improvement and make iterative changes based on their input. Monitor Performance Metrics: Track key performance indicators (KPIs) such as engagement metrics, user feedback, and content effectiveness to measure the impact of digital content and inform future content strategy decisions.

Staying agile in the face of digital transformations is essential to ensure efficient internal communication. By regularly adjusting your strategies, you create room for experimentation and innovation. For example, integrating project management platforms like Trello or Asana can optimize collaboration among teams, facilitating task and deadline tracking. Additionally, conducting virtual meetings using tools like Zoom or Google Meet can foster connection among remote employees, keeping everyone aligned with company objectives. This dynamic and adaptable approach, which became widespread during the pandemic, remains essential for maintaining effective internal communication aligned with workplace demands and remains alive today.

Foster collaboration and alignment between different departments involved in content creation and distribution to ensure a cohesive and integrated approach to internal communication efforts.