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What do you do if your industry relevance is waning and you're a Thought Leader?

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As a thought leader, it can be unsettling to realize that your industry relevance is slipping. This moment of realization is not the end but a pivotal point that offers the opportunity for growth and adaptation. The key is to approach this phase with an open mind and a willingness to evolve. By acknowledging the shift and responding proactively, you can redefine your expertise and continue to be a guiding force in your field. Embrace this challenge as a chance to learn, innovate, and lead with renewed vigor and insight.

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1 Assess Status

Begin by taking a hard, honest look at your current standing in the industry. This self-assessment should be thorough, considering the impact of your ideas and how they resonate with the current trends and challenges in your field. Are your insights still groundbreaking, or have they become outdated? Understanding where you stand is crucial before you can plot a course for regaining relevance. Engage with peers, seek feedback, and be ready to pivot your strategies based on what you learn.

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Christian Moser

Partner of Zühlke & Global Chief Digital Experience | Trusted Advisor | Thought Leader | Keynote Speaker | President of the Swiss Professional UX Association
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If the relevante of your industry if waning companies will probably seeking for more thought leadership to transform toward a future proof business. So in any case there should be work for a thought leader. And if your industry is transforming into something different, you should have foreseen it and already built up experience in that area to become the next expert.

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Nick Palomba ???

General Manager - Azure Infrastructure, CoPilot, Modern Work, Security, Biz Apps - Retail & CPG | Former Vice Mayor of Indian Rocks Beach, FL | Keynote Speaker | Industry Influencer | Board Director | 14K followers
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To maintain industry relevance as a Thought Leader, it’s essential to continuously assess and align your expertise with the evolving demands of the field. Engage with the community, participate in ongoing discussions, and contribute to thought-provoking conversations. Stay abreast of new trends and technologies, and don’t hesitate to pivot your focus if necessary. Collaborate with other professionals, attend conferences, and share your insights through various platforms. Remember, relevance is not static; it’s about being adaptable, responsive, and proactive in your thought leadership journey.

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Shanuka Kesara

Marketing Manager at AIBT Campus
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If your industry relevance is waning despite being a Thought Leader, it's crucial to reassess your approach. First, evaluate the reasons behind the decline and identify emerging trends or areas of opportunity. Adapt your expertise to meet evolving needs, whether by exploring new technologies, markets, or methodologies. Invest in continuous learning to stay ahead of the curve and maintain your thought leadership status. Leverage your network to collaborate with other experts and broaden your perspective. Embrace innovation and experiment with new ideas to regain relevance and solidify your position as a leader in your field.

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2 Seek Trends

Stay abreast of the latest developments by immersing yourself in the current discourse of your industry. Attend conferences, participate in webinars, and read up on emerging research to identify new trends and technologies. This continuous learning process will not only provide you with new material to share but will also ensure that your contributions remain pertinent and valuable to your audience.

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3 Engage Community

Relevance is often tied to visibility and engagement within your community. Increase your presence by contributing to discussions, offering mentorship, and collaborating on projects. Engaging with others not only keeps you informed about the collective concerns and interests of your industry but also reinforces your position as a thought leader who is actively involved and invested in the field's future.

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4 Innovate Ideas

Innovation is at the heart of thought leadership. Challenge yourself to think outside the box and develop fresh perspectives that address the current needs of your industry. This might involve taking risks or advocating for unconventional approaches, but it's these novel ideas that will recapture attention and solidify your status as a forward-thinker.

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5 Rebrand Yourself

Sometimes, maintaining relevance means rebranding yourself to align with the new direction of your industry. This could entail updating your areas of expertise, the platforms you use to communicate, and even the way you present your ideas. A rebrand is more than a cosmetic change; it's a strategic move that signals your adaptability and commitment to growth.

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Christian Moser

Partner of Zühlke & Global Chief Digital Experience | Trusted Advisor | Thought Leader | Keynote Speaker | President of the Swiss Professional UX Association
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From my experience the mega trends stay relevant for a longer time, but the labels might change. I was a thought leader for cyberspace, which became, virtual reality, then the metaverse and now immersive tech or spatial computing. ?? Like SEO, follow the flow and use the terms that are actual.

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6 Expand Network

Lastly, expanding your professional network can open doors to new opportunities and collaborations that will boost your relevance. Connect with rising stars, established figures, and diverse groups within your industry. These connections can provide you with fresh insights, different perspectives, and access to new audiences, all of which are essential for a thought leader looking to stay at the forefront of their field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your industry relevance is waning and you're a Thought Leader?

1

2

3

4

5

6

7

1 Assess Status

2 Seek Trends

3 Engage Community

4 Innovate Ideas

5 Rebrand Yourself

6 Expand Network

7 Here’s what else to consider

Thought Leadership

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What do you do if your industry relevance is waning and you're a Thought Leader?

1

2

3

4

5

6

7

1 Assess Status

2 Seek Trends

3 Engage Community

4 Innovate Ideas

5 Rebrand Yourself

6 Expand Network

7 Here’s what else to consider

Thought Leadership

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