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What do you do if your import/export partners are not responding to your creative approaches?

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Navigating the complex world of import/export operations requires not only a keen understanding of logistics but also the ability to engage effectively with partners. When you find that your creative approaches aren't eliciting responses from your import/export partners, it can be a frustrating experience. However, there are proactive steps you can take to address this challenge and ensure that your business continues to thrive in the competitive arena of international trade.

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?a?atay ?zden

Head of Department @ Turkish Ministry of Trade
Tony Goodman MBE

Helping Businesses Prosper
Alexandra De La Piedra

Co-founder WeConnect | Brand Strategy & International Business Expert | Business Growth & Market Expansion Specialist.

1 Evaluate Efforts

If your innovative strategies aren't resonating with your partners, take a step back and critically evaluate your efforts. Are your communications clear and aligned with their business culture? It's essential to understand that what works in one market may not translate well in another. Ensure that your proposals are not only creative but also culturally sensitive and relevant to your partners' needs. Sometimes, a simple misalignment can be the root of non-responsiveness, and realigning your approach to suit their expectations could open the lines of communication.

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Alexandra De La Piedra

Co-founder WeConnect | Brand Strategy & International Business Expert | Business Growth & Market Expansion Specialist.
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Absolutely, evaluating your efforts is a crucial step when facing non-responsiveness from import/export partners regarding innovative strategies. This reflection allows you to pinpoint any misalignments and adapt your approach for better alignment with your partners' expectations and cultural nuances.

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Jaime Mora Lozano

Agrochemical and International Trade Consultant
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First, a partner will give you a feedback, if not, check how did you pick that "partner". A business partner is more than a supplier or customer, is a relationship near to a friendship, almost a marriage. You have to be conscious of your partner needs and what you have to offer, and vice versa. If you are clear on that and your "partner" is clear too, is a win-win relationship.

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2 Direct Outreach

When creativity seems to hit a wall, direct communication can help clarify the situation. Reach out personally, whether through a phone call or a scheduled meeting, to discuss your proposals and understand any reservations they may have. Personal outreach demonstrates your commitment to the partnership and can often provide valuable insight into any underlying issues that may be causing the silence. This step also allows for immediate feedback and can help you adjust your approach in real-time.

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Tony Goodman MBE

Helping Businesses Prosper
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When I have found that emails were not eliciting a response, I always found it best to make direct contact, usually by phone, to quickly discover if there was any interest in doing business. Email can be impersonal and essence of the message can be lost. You can often do more in one call than in 10 emails

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3 Leverage Networks

Your industry network can be a powerful resource when facing unresponsive partners. Seek advice from peers who may have experienced similar challenges or who have successful partnerships with the same entities. They might offer strategies that have worked for them or facilitate introductions that could reignite interest in your proposals. Networking not only helps in finding solutions but also in building relationships that strengthen your position in the import/export community.

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?a?atay ?zden

Head of Department @ Turkish Ministry of Trade
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SMEs should invest in industry networking as a strategic resource for their business and know how to benefit from it when faced with partners who aren’t responding in their target markets. In these instances, facilitating introductions or recommendations from a trusted mutual contact or a reference from a reputable institution like the local Chamber of Commerce and/or the support of your country’s Embassies abroad can open doors that were previously closed. Additionally, insights of colleagues who operate in similar markets or who have dealt with the same partners can also be invaluable. Lastly, SMEs should be competent in using digital platforms like LinkedIn, which are perfect channels for building an effective business network.

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4 Adjust Strategies

If your current creative approaches are not yielding results, consider adjusting your strategies. Analyze your partner's business model, market trends, and consumer behavior to tailor your proposals more effectively. This might involve simplifying complex ideas or providing more data to support your innovative concepts. Remember, flexibility and adaptability are key in international trade, and being willing to modify your approach can demonstrate your dedication to a mutually beneficial partnership.

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Darshan Shah

Owner at Aadarsh Hydropneumatics | Enterpreneur | Importer | Exporter | Hydraulics and Pneumatics
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I will adjust or change my strategy if anyone does the same because I need to convey my new strategy to that potential customer

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5 Persistence Pays

Persistence is crucial in the import/export business. If initial attempts do not succeed, do not be discouraged. Continue to follow up at regular intervals, providing additional information or alternative ideas that may pique your partner's interest. Consistent communication keeps your proposals top-of-mind and shows that you are serious about doing business. Be patient but persistent, as it often takes time to build trust and rapport with international partners.

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Alexandra De La Piedra

Co-founder WeConnect | Brand Strategy & International Business Expert | Business Growth & Market Expansion Specialist.
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In the import/export business, persistence is key to overcoming initial resistance. Regular, value-added follow-ups can transform disinterest into engagement, showcasing your commitment to the partnership. Adapt your proposals based on feedback and market insights to demonstrate flexibility and alignment with your partner's needs. Building trust and rapport takes time, so patience and strategic communication are crucial for establishing successful international collaborations.

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6 Explore Alternatives

When all else fails, it may be time to explore alternative partners who are more receptive to creative collaboration. The global nature of import/export operations offers a multitude of opportunities to connect with other businesses that might align better with your vision and innovation. Diversifying your partner portfolio can also mitigate risks associated with reliance on a single partner and could lead to more successful outcomes for your business.

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Tony Goodman MBE

Helping Businesses Prosper
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Having often exported using in market based Distributors, one key lesson, is to maintain close contact to ensure that targets are aligned. When they aren't is can be time to move on and find a new partner.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tony Goodman MBE

Helping Businesses Prosper
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It is important to remember that exporting is simply selling and whilst selling can always be challenging, there is no reason for exporting to be more difficult. It is all just trade. Finding what a customer needs, overcoming their objections and finding a way to work together are the same issues wherever you are in the world.

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What do you do if your import/export partners are not responding to your creative approaches?

1

2

3

4

5

6

7

1 Evaluate Efforts

2 Direct Outreach

3 Leverage Networks

4 Adjust Strategies

5 Persistence Pays

6 Explore Alternatives

7 Here’s what else to consider

Import/Export Operations

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What do you do if your import/export partners are not responding to your creative approaches?

1

2

3

4

5

6

7

1 Evaluate Efforts

2 Direct Outreach

3 Leverage Networks

4 Adjust Strategies

5 Persistence Pays

6 Explore Alternatives

7 Here’s what else to consider

Import/Export Operations

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