What do you do if your hotel's booking process needs a mobile app upgrade?

1 Assess Needs

Before diving into an upgrade, you must assess your current mobile app's performance and functionality. Gather feedback from users and staff, analyze user behavior within the app, and identify the features that are lacking or need improvement. This could include speed, ease of navigation, booking features, or integration with other hotel services. Understanding these needs will help you create a clear roadmap for your app's upgrade and ensure that it aligns with your hotel's overall business goals.

2 Plan Upgrade

Once you've identified what needs to be improved, it's time to plan the upgrade. This involves deciding whether to enhance the existing app or build a new one from scratch. Consider the technical requirements, the resources available, and the time frame for development. It's also essential to think about how the upgrade will fit into your hotel's overall digital strategy. Planning will help you avoid unnecessary setbacks and ensure that the project stays on track.

3 Engage Users

Engaging with your guests during the upgrade process is vital for success. Inform them about upcoming changes and how these will improve their booking experience. This can be done through in-app notifications, emails, or even a dedicated section on your hotel's website. Keeping users informed not only builds anticipation but also prepares them for the transition, minimizing frustration and confusion when the new app is launched.

4 Test Thoroughly

Testing is a critical step in the upgrade process. Ensure that the new or updated app works seamlessly across different devices and operating systems. Conduct thorough testing with a focus group of actual users to gather real-world feedback. Pay close attention to the app's performance, user interface, and overall usability. Addressing any issues before the public launch will save you from negative reviews and a potential loss of trust among your guests.

5 Launch Strategically

When it's time to launch the upgraded app, do so strategically. Choose a time when you can offer full support to users as they navigate the new features. Consider offering incentives for guests to download the new version, such as special discounts or loyalty points. A successful launch is not just about releasing the app into the app stores; it's about ensuring a smooth transition for your guests and maintaining a positive brand image.

6 Gather Feedback

After the launch, actively seek out user feedback. This will provide you with valuable insights into what guests like about the new app and what could be improved further. Use surveys, direct communication channels, and app store reviews to gather this information. Continuous improvement is key in the digital world, so be prepared to make iterative updates based on the feedback you receive. This will help you keep your app relevant and user-friendly over time.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?