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What do you do if your hospitality business is not utilizing mobile apps and online platforms?

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In the fast-paced world of hospitality, keeping up with technology is not just an advantage; it's a necessity. If your hospitality business hasn't yet embraced the digital revolution, you're missing out on a plethora of opportunities to enhance customer experience, streamline operations, and increase revenue. Mobile apps and online platforms are essential tools in today's market, and without them, you risk falling behind the competition. Understanding the importance of these technologies and how to integrate them into your business strategy is crucial for staying relevant and successful in the hospitality industry.

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Afonso Magalh?es

DIRECTOR OF SALES | MAMA SHELTER
Onkar Naik

Hotel Operation | Revenue | Supply | Hub Head (Goa) at FabHotels
Neha Garg

Transforming Futures, Empowering Careers | Founder Director Red Kite Consulting | Times Business Awards 2023 Winner |…

1 Assess Needs

To begin, take a comprehensive look at your business to identify where mobile apps and online platforms can make the most impact. Consider your customers' journey from discovery to post-stay reviews. Are they able to easily book a room, order room service, or check out through their phones? Evaluate your current processes and pinpoint areas where technology can simplify tasks, enhance guest experiences, or offer valuable data insights. This assessment will form the foundation of your strategy to integrate digital solutions effectively.

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Neha Garg

Transforming Futures, Empowering Careers | Founder Director Red Kite Consulting | Times Business Awards 2023 Winner | Leading with Purpose in Executive Search, Education & Migration Consulting | ???? Permanent Resident
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If your hospitality business isn't utilizing mobile apps and online platforms, it's time to adapt to modern trends. Research customer preferences and industry trends, then develop a strategy with technology experts to implement user-friendly apps and platforms. Train staff for seamless integration and improved customer experience, enhancing competitiveness and reaching a broader audience in the digital age.

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Chieh-Chi (Jacky) Huang ??

I’ve helped 10+ small-mid sized hotels make 20-60% more revenue with OTAs & Revenue Management ??
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The evaluation before adopting mobile apps and online platforms is crucial for hospitality businesses. The most important metric to consider is the ROI in financial, performance, and time dimensions. If the benefits of increasing revenue, enhancing performance, simplifying operations, and time-saving outweigh the cost of new technologies. Then it is recommended to adopt mobile apps and online platforms.

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Ahmad Gamal

Director of Sales Middle East and GCC |Commercial Leader, Revenue, forecasting, | Business Development | Luxury Sales & Marketing |Nominated Sales Person of the Year 2018 Hotelier Middle East
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There are several steps you can take to integrate these technologies and leverage their benefits because during current time technologies are everywhere and easy to reach to everyone. So you need to Conduct Market Research ,Identify Goals and Objectives, Invest in Development or Partner with Providers and Provide Training and Support also Monitor Performance and Gather Feedback.

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2 Plan Strategy

Once you've identified the needs, it's time to plan your strategy for integrating mobile apps and online platforms. Start by setting clear objectives: Do you want to improve customer service, increase bookings, or streamline in-house operations? Then, determine the features your app or platform should have to meet these goals. This could include reservation systems, virtual concierge services, or mobile check-in/check-out capabilities. Prioritize these features based on your objectives and consider how they will interact with your existing systems.

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Afonso Magalh?es

DIRECTOR OF SALES | MAMA SHELTER
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It's time to step into the modern era of hospitality! ???? Embracing mobile apps and online platforms isn't just a trend; it's a vital ingredient for success in today's market. By integrating these tools into your strategy, you'll unlock new avenues for reaching and serving your customers, ensuring your business stays ahead of the curve.

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3 Build or Buy

With a strategy in place, decide whether to build a custom app or purchase a ready-made solution. Building your own app gives you full control over functionality and design, ensuring it's tailored to your specific needs. However, it can be costly and time-consuming. On the other hand, many off-the-shelf solutions are available that can be customized to a certain extent and deployed more quickly. Weigh the pros and cons based on your budget, timeline, and the level of customization required for your business.

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4 Train Staff

Training your staff is a critical step in the successful adoption of new technology. Ensure that every team member understands how the mobile apps and online platforms work and how they can use them to provide better service. This training should cover not just the technical aspects but also the benefits these tools bring to the customer experience. Empower your staff with the knowledge and confidence they need to make the most of these digital tools.

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Onkar Naik

Hotel Operation | Revenue | Supply | Hub Head (Goa) at FabHotels
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Training staff to implement something new and new process is key . You need to explain the reason for new implementation. And them train them both theoretically and practically. You can do test run also before implementation.

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5 Market Adoption

To maximize the benefits of your new digital tools, you need to encourage their adoption among your guests. Market the convenience and added value of your mobile app and online platform through all available channels. This might include email campaigns, social media, in-house promotions, and staff recommendations. Highlight features that enhance the guest experience, such as easy booking or personalized service suggestions, to drive downloads and usage.

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6 Analyze Feedback

Finally, gather and analyze feedback from both guests and staff regarding the new digital tools. Listen to their experiences and suggestions for improvements. Monitoring usage patterns can also provide insights into which features are most popular and which may need to be reevaluated. Continuous feedback is vital for refining your digital offerings and ensuring they meet the evolving needs of your customers and business.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your hospitality business is not utilizing mobile apps and online platforms?

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategy

3 Build or Buy

4 Train Staff

5 Market Adoption

6 Analyze Feedback

7 Here’s what else to consider

Hospitality Management

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What do you do if your hospitality business is not utilizing mobile apps and online platforms?

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategy

3 Build or Buy

4 Train Staff

5 Market Adoption

6 Analyze Feedback

7 Here’s what else to consider

Hospitality Management

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