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What do you do if your graphic design skills are undervalued during performance evaluations?

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If you are a graphic designer, you know how important it is to showcase your creativity, originality, and technical skills in your work. But what if your boss or clients don't appreciate your efforts and give you low ratings or feedback during performance evaluations? How can you deal with this frustrating situation and improve your reputation and value as a designer? Here are some tips to help you out.

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Adepetun Robert Kehinde

Senior UX/UI Designer || Frontend Dev || Product Manager
Carolina Solaque

Graphic Designer | UX/UI | Creative Digital Content | Branding | Illustrator

1 Understand the criteria

Before you get defensive or discouraged, try to understand the criteria and expectations that your evaluators are using to assess your work. Are they looking for specific outcomes, metrics, or standards that you are not aware of or aligned with? Are they following any guidelines, briefs, or best practices that you need to follow or adapt to? Ask for clarification and feedback on how you can improve your design skills and deliverables according to their needs and preferences.

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Adepetun Robert Kehinde

Senior UX/UI Designer || Frontend Dev || Product Manager
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Prior to being upset or defensive, make an effort to comprehend the standards and criteria your assessors are employing to grade your work. Are they searching for particular results, measurements, or benchmarks that you are not familiar with or in agreement with? Do you need to follow or modify any guidelines, briefs, or best practices that they are following? Find out how you might better your design abilities and deliverables in accordance with their requirements and preferences by asking for clarification and feedback.

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2 Showcase your process

Sometimes, your evaluators may not realize the amount of work, research, and creativity that goes into your graphic design projects. They may only see the final product and not the process behind it. To avoid this, make sure you document and showcase your process and rationale for your design choices. Use sketches, wireframes, mockups, prototypes, and user testing to demonstrate how you developed and refined your design solutions. Explain how your design decisions are based on data, user feedback, and design principles. This way, you can show your evaluators that your work is not just based on your personal taste or style, but on sound and strategic reasoning.

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3 Highlight your value

Another way to avoid being undervalued as a graphic designer is to highlight your value and impact on the organization or project. Don't just focus on the aesthetics or functionality of your design, but also on the benefits and outcomes that it brings. How does your design help achieve the goals, objectives, or vision of the project or organization? How does it solve a problem, meet a need, or create an opportunity for the users or stakeholders? How does it enhance the brand identity, reputation, or loyalty of the organization or project? Use numbers, testimonials, case studies, or awards to back up your claims and show your evaluators that your design skills are valuable and relevant.

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4 Learn and grow

No matter how good you are as a graphic designer, there is always room for improvement and growth. Don't let negative or low performance evaluations discourage you or make you complacent. Instead, use them as opportunities to learn and grow as a designer. Seek constructive feedback and advice from your evaluators, peers, mentors, or experts on how you can improve your design skills and knowledge. Take courses, workshops, webinars, or online tutorials to learn new tools, techniques, or trends in graphic design. Join communities, forums, or networks of graphic designers to exchange ideas, insights, and inspiration. Keep a portfolio of your work and update it regularly to showcase your progress and achievements.

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Carolina Solaque

Graphic Designer | UX/UI | Creative Digital Content | Branding | Illustrator
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We'll never know everything about a topic, especially in design. That's why we usually specialize in one area. Don't get frustrated if your skills didn't quite cut it this time. Set aside some time each week to practice; nowadays, there are thousands of courses and tutorials available for us to access and improve our skills. Trust yourself; there's always something new to learn and opportunities to become experts.

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5 Communicate and negotiate

Finally, if you feel that your graphic design skills are still undervalued despite your efforts to prove otherwise, you may need to communicate and negotiate with your evaluators. Be polite and professional, but also assertive and confident. Explain your concerns and expectations, and listen to theirs. Try to find common ground and mutual respect. If possible, ask for a review or a second opinion from another evaluator or a third party. If not, consider looking for other opportunities or clients that value your graphic design skills more and offer you better recognition, compensation, or satisfaction.

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Beto Cavalcante

Designer gráfico | Colagista | Historiador da arte
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Infelizmente dentro de uma hierarquia, somos impelidos a n?o "trazer problemas" para nossos superiores. Deixamos passar muita coisa por "medo" de incomodar ou de ser visto como uma pessoa "fraca". Se você sente que foi injusti?ado ou no melhor dos casos incompreendido em uma avalia??o profissional, tenha certeza de que é importante colocar sua opini?o e ponto de vista na roda também. N?o se sinta apenas o receptáculo de opini?es alheias, saiba que você também tem uma e ela é importante. Defenda-se, nem que seja para um colega de trabalho, para sua terapeuta, n?o fique sofrendo sozinho por uma avalia??o mal elaborada.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your graphic design skills are undervalued during performance evaluations?

1

2

3

4

5

6

1 Understand the criteria

2 Showcase your process

3 Highlight your value

4 Learn and grow

5 Communicate and negotiate

6 Here’s what else to consider

Graphics

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What do you do if your graphic design skills are undervalued during performance evaluations?

1

2

3

4

5

6

1 Understand the criteria

2 Showcase your process

3 Highlight your value

4 Learn and grow

5 Communicate and negotiate

6 Here’s what else to consider

Graphics

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感谢您的反馈

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