What do you do if your game marketing skills need a boost?

In your everyday life, it's important to continuously learn new things related to your career and job, and strive to become a professional in your field. Without learning, your knowledge becomes old and sometimes useless.

Absolutely, upskilling is the need of the hour. Learning about latest trends and update will help you hit the mark. Learning is a never ending process. You have to keep learning and updated your self in the gaming business.

Data driven approach has always helped make strategic moves and plans. Study data and plan the steps accordingly. The best plans are made on the basis of feedback.

Dive into LinkedIn and find some excellent game marketers. Connect with them and learn some of their strategies for marketing their games. Everyone has experiences that provide them with a wealth of knowledge. Sometimes that's a direct connection, other times it might be close to someone in your network. For example, the other day on LinkedIn I saw a post from a 2nd connection on game marketing, and it was super insightful for game trailers, their uses, and their different types. Your network can grow from anywhere in the world. I suggest starting to learn how to connect on LinkedIn where it's easier to reach out, before expanding to conferences and events.

There are different types of players in your community. There will be those who want to see a cool CG trailer, others who will be obsessed with the gameplay, and then an even smaller group who want to learn every detail. They're integral parts of your community, and reaching each is key. Diversify your content and pay attention to which group engages the most. For example, behind-the-scenes works well for those interested in the industry who like seeing behind the curtain, but it does nothing for the average player. Whereas an action-packed trailer might be great for the average player, but your competitive players may want to know more about the gameplay. Focusing on one alone won't build success, but a mix of content will.

Invest time in learning about marketing strategies specific to the gaming industry. Connect with experienced game marketers, developers, and industry professionals. Conduct thorough market research to understand your target audience, competitors, and industry trends. Learn to analyze marketing data effectively to measure the performance of your campaigns and identify areas for improvement and continuously evaluate and iterate on your marketing strategies based on feedback and performance data.

If your gaming marketing skills need a boost, consider immersing yourself in experiences offered by some of the best professionals both within and outside the gaming industry. By observing and learning from others, you can gain new ideas and perspectives to enhance your skills. This exposure not only sparks creativity but also serves as a foundation for exploring new testing avenues. Remember, while gaming is entertainment, loyalty marketing is crucial, and you can find inspiration through exploring various loyalty marketing strategies in the gaming sector and beyond.

Gathering intel for game marketing success: Immerse Yourself: Play the game thoroughly to know its features and target audience. Content is Key: Craft engaging trailers and social media posts to build excitement. Target Audience Focus: Find where your players hang out online and direct your marketing efforts there. Data-Driven Decisions: Analyze marketing results and adjust strategies based on audience feedback. Learn from the Pros: Study successful game marketing campaigns for inspiration and insights.