What do you do if your game launch is not gaining traction?

I exhaust analytics tools like Google Analytics or GameAnalytics to track user involvement, retention rates, and player conduct. By scrutinizing this information, I can detect patterns and pinpoint areas of interest where players is likely to be being defeated interest or confronting problems.

Before doing anything (especially something harsh like making deep changes to your game), make sure you have collected and analyzed enough data about your players behaviour. In other words: make sure you understand the issue before proposing solutions. As a minimum, data should tell you if players are seeing your ads (or not), if they're downloading your game (or not), if they're playing the game (or not), if they are understanding the game (or not), and if they are coming back to your game for more play sessions (or not).

Start by analyzing data from various sources such as player feedback, user reviews, engagement metrics, and market trends. Look for patterns and identify areas for improvement or potential issues. Understanding the data can help you pinpoint the reasons behind the lack of traction and make informed decisions to adjust your marketing strategies, update the game content, or address any technical issues that may be hindering its success.

Build relationships and create a loyal player base. Participate in forums, social media discussions, and gaming events to interact with players, listen to their concerns, and address their feedback. By actively engaging with the community, you can increase awareness of your game, foster a supportive player community, and potentially attract more players to try out your game.

Consider updating the game regularly with new content, features, and improvements based on player feedback and market trends. By keeping the game fresh and engaging, you can retain existing players, attract new ones, and generate renewed interest in your game. Regular updates also demonstrate your commitment to the game and its community, enhancing its long-term success and visibility in the gaming market.

Consider offering incentives such as discounts, limited-time promotions, exclusive in-game items, or rewards for early adopters or loyal players. Incentives can attract attention, incentivize downloads, and encourage players to engage with your game. Additionally, they can help create a sense of urgency and excitement around your game, driving interest and increasing player retention in the long run.

Collaborating with influencers who have a relevant audience can help increase visibility and generate buzz around your game. Reach out to influencers who specialize in gaming or your game's niche and offer them early access to the game, exclusive content, or incentives in exchange for promoting it to their followers. Their endorsement can lead to increased exposure and attract new players to your game.

Evaluate feedback from players, reviews, and analytics to identify areas for improvement or untapped opportunities. Adjust your marketing, gameplay features, or target audience based on this analysis. Be open to making changes to your game or marketing approach to better resonate with your audience and attract more players. Iterating on your strategy based on real-time data can help revitalize interest in your game and increase its chances of success.

Advertise your game! This might be obvious for some people, but it's not uncommon for new developers to believe that players will find and play their game just by chance. In reality, app stores are flooded with thousands of games, and players won't even know about the existence of your game unless you promote it somehow. Of course, it would be ideal to have a robust marketing strategy before releasing your game, but for small and new teams, even some basic advertisement in social networks can go a long way to get your game known by enough people to give it some traction.