What do you do if your freelance writing services are not gaining traction in the digital age?

1 Refine Pitch

Your pitch is your first impression, and in the digital world, it needs to be sharp and engaging. If clients aren't biting, it's time to take a hard look at your pitch. Are you clearly articulating what makes your services unique? Ensure your pitch is tailored to your target audience, highlights your strengths, and addresses potential pain points. A compelling pitch isn't just about what you offer; it's about understanding what the client needs and demonstrating how you can fulfill those needs better than anyone else.

2 Update Portfolio

An impressive portfolio is essential for showcasing your talent and experience. If your current collection of work isn't winning clients over, consider giving it an update. Make sure it's easily accessible, well-organized, and highlights a diverse range of your best work. Include pieces that show your ability to adapt to different styles and topics. Remember, your portfolio is a reflection of your professional identity; make it count.

3 Engage Online

Engagement is key in building an online presence. If you're not already active on social media and professional networks, start now. Share your thoughts on writing trends, participate in discussions, and connect with both clients and fellow writers. Your online activity can establish you as a knowledgeable and approachable professional, making potential clients more likely to think of you when they need writing services.

4 Offer Value

Sometimes, it's not just about selling your services but also providing value beyond what's expected. Consider creating a blog or newsletter that offers writing tips, industry insights, or showcases your expertise. This content can help build your reputation as an authority in your field and keep you top-of-mind for clients who appreciate the extra value you bring to the table.

5 Seek Feedback

If you're not sure why your services aren't gaining traction, don't be afraid to seek feedback. Reach out to past clients or colleagues for their honest opinions on your work and your approach to business. This feedback can provide valuable insights into areas where you might improve or adjust your strategy. Constructive criticism can be tough to hear, but it's often the key to growth and success.

6 Adapt Strategy

Finally, be prepared to adapt your marketing strategy. The digital landscape is constantly changing, and what worked yesterday might not work today. Stay informed about the latest trends in freelance writing and marketing, and be ready to pivot your approach accordingly. Whether it's learning new SEO techniques or exploring different platforms for promotion, staying flexible and open to change can help you find new avenues for success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?