What do you do if your freelance merchandising skills are not in high demand in the current market?

1 Upskill Now

In a market where your current merchandising skills are not in high demand, it's crucial to upskill. Look for trends in the industry, such as digital merchandising or data analytics, and invest in learning these new areas. Online courses and workshops can be great resources. By expanding your expertise, you not only make yourself more marketable but also add value to your services. This proactive approach ensures that once demand picks up, you're ahead of the curve with a fresh set of skills that clients need.

2 Network More

When your freelance business hits a slow period, networking can be a game-changer. Reach out to other professionals in the industry, join forums, and attend virtual webinars or local events related to merchandising. Building relationships with others can lead to collaborations, referrals, or even new clients. Remember, networking is not just about finding immediate work; it's about creating a web of contacts that can provide support, advice, and opportunities in the long run.

3 Diversify Offerings

Diversification is key when demand for your services wanes. Consider offering related services such as retail consultancy, visual design, or inventory management. By diversifying, you tap into different markets and create additional revenue streams. It's also an opportunity to explore and develop new skills that can complement your merchandising expertise. This strategy not only helps you survive lean periods but also strengthens your business against future market fluctuations.

4 Adjust Pricing

Re-evaluating your pricing structure can help you stay competitive and attractive to potential clients. If your services are not in high demand, consider offering packages or discounts to incentivize new customers. However, be careful not to undervalue your work. It's about finding the right balance that reflects the value you provide while also fitting into your clients' budgets. Transparent communication about pricing with your clients can also lead to more trust and longer-term relationships.

5 Enhance Online Presence

In today's digital age, having a strong online presence is essential. Update your professional website, showcase your portfolio, and maintain active social media profiles. Share content that demonstrates your expertise and thought leadership in merchandising. Engaging with your audience online can increase your visibility and attract clients who are looking for the services you offer. Additionally, consider writing articles or starting a blog related to merchandising to further establish your authority in the field.

6 Reflect and Strategize

Use this time of low demand to reflect on your business strategy. Analyze what's worked in the past, what hasn't, and why. Consider if there are new markets or niches you could target. Maybe there's an untapped need in a related industry where your skills could be useful. Reflecting on these questions can help you develop a more robust strategy that's not only reactive to the current market but also proactive in anticipating future trends and changes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?