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What do you do if your freelance content strategy rates are too low?

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Realizing your freelance content strategy rates are too low can be a tough pill to swallow. It often means that despite your hard work, the financial return isn't matching your effort and expertise. This situation is not uncommon, especially for those new to freelancing or those who haven't updated their rates to match their growing skills and experience. The good news is that there are steps you can take to adjust your rates and ensure your business remains both competitive and profitable. It's about valuing your work appropriately and communicating that value to your clients.

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1 Assess Value

Begin by evaluating the value you bring to your clients. Consider your experience, the quality of work you deliver, and the results you've helped clients achieve. If you've been undercharging, it's likely because you haven't fully accounted for the unique benefits you offer. Make a list of your skills, successful projects, and client testimonials that highlight your value. This will not only boost your confidence but also serve as a foundation for negotiating higher rates.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement Specialist | Content Strategist | Ex-CII |
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Start by evaluating your market position, expertise, and unique value you bring to your clients. Update your portfolio with your most impactful projects. Conduct market research to understand competitive rates and align yours accordingly without undervaluing your services. Communicate the value you add clearly to your clients, highlighting your contributions to their success. Consider specializing in a niche where you can demand higher rates due to your expertise. Gradually increase rates for new clients first, and then for existing ones, ensuring to communicate changes transparently, emphasizing the enhanced quality and results they can expect. Always deliver exceptional work to justify your rates and retain client trust.

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Amaya Singh

Creative Content Manager | Marketing Strategist | Content Creator | Social Media Marketing
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If your freelance content strategy rates are too low, consider reassessing your value, researching market rates, and negotiating with clients to ensure fair compensation for your expertise and services.

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2 Market Rates

Researching the current market rates for content strategy is essential. Look at what other freelancers with similar experience and services are charging. This information can be found through online forums, industry reports, or by networking with peers. Understanding where your rates stand in comparison to the market average will help you make an informed decision about how much to increase your rates.

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3 Communicate Clearly

When it's time to raise your rates, clear communication with your clients is key. Explain the reasons for the increase, focusing on the value and results you provide rather than the price change itself. Be prepared for some negotiation and remember that it's okay to be flexible with long-term clients. However, ensure that any compromises still reflect the worth of your services.

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4 Adjust Gradually

Consider adjusting your rates gradually. A sudden, significant increase might shock your clients and could potentially lead to a loss of business. Instead, plan a gradual rate increase over time. You might start with new clients at a higher rate while phasing in the increase for existing clients. This approach shows consideration for your client's budgeting needs while still moving your business towards more sustainable pricing.

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5 Package Services

Another strategy is to package your services in a way that adds value for your clients while increasing your income. Instead of billing hourly, create service packages with set deliverables and outcomes. This can make your work more appealing and justify higher rates because clients see the full scope of what they're getting. It also helps prevent scope creep, where clients expect additional work without additional pay.

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6 Upskill Regularly

Lastly, never stop learning and adding to your skill set. The more you can offer in terms of the latest content strategy techniques and tools, the more you can justify charging premium rates. Attend workshops, take courses, and stay informed about industry trends. Upskilling is an investment in your business that can pay off through higher rates and more satisfied clients.

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Sushree Shailani Suman

Senior Content Strategist | Helping brands scale through strategic content | 10+ years in content creation | ATS CV Specialist
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Upskilling is really important. Content is a vast field and is ever changing. You need to do courses on the changing seo rules, how you can drive organic traffic with your content, etc.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your freelance content strategy rates are too low?

1

2

3

4

5

6

7

1 Assess Value

2 Market Rates

3 Communicate Clearly

4 Adjust Gradually

5 Package Services

6 Upskill Regularly

7 Here’s what else to consider

Content Strategy

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What do you do if your freelance content strategy rates are too low?

1

2

3

4

5

6

7

1 Assess Value

2 Market Rates

3 Communicate Clearly

4 Adjust Gradually

5 Package Services

6 Upskill Regularly

7 Here’s what else to consider

Content Strategy

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