What do you do if your food science innovations aren't getting the attention they deserve?

1 Know your audience

The first step to getting attention for your food science innovations is to know who you're trying to reach and what they care about. Are you targeting consumers, investors, regulators, peers, or media? Each group has different needs, preferences, and expectations. You need to tailor your message, language, and format to suit their level of interest, knowledge, and trust. For example, consumers may want to know how your innovation benefits their health, taste, or convenience. Investors may want to see your market potential, revenue model, and competitive edge. Regulators may want to verify your safety, compliance, and quality standards. Peers may want to learn about your methods, findings, and implications. Media may want to hear your story, vision, and impact.

3 Leverage your network

The third step to getting attention for your food science innovations is to leverage your network. You need to build and maintain relationships with people who can help you spread the word, provide feedback, or offer support. You need to identify and reach out to influencers, mentors, partners, or customers who have access, authority, or credibility in your target market or industry. You need to engage and interact with them on social media, online platforms, or events. You need to share your updates, achievements, or challenges with them. You need to ask for their opinions, advice, or referrals. You need to show your appreciation, gratitude, or reciprocity.

4 Optimize your channels

The fourth step to getting attention for your food science innovations is to optimize your channels. You need to choose and use the most effective and appropriate channels to communicate, market, and scale your innovation. You need to consider your goals, budget, and resources. You need to evaluate the reach, relevance, and reputation of each channel. You need to align your channel strategy with your audience behavior, preferences, and expectations. You need to use a mix of online and offline channels, such as websites, blogs, podcasts, videos, newsletters, webinars, press releases, articles, reports, presentations, pitches, demos, samples, or events.

5 Adapt to feedback

The fifth step to getting attention for your food science innovations is to adapt to feedback. You need to monitor and measure the response and impact of your innovation. You need to collect and analyze data , metrics, or indicators that show how your innovation is performing, perceived, or received. You need to solicit and listen to feedback from your audience, stakeholders, or users. You need to identify and address any gaps, issues, or opportunities for improvement. You need to test and validate any changes or enhancements you make to your innovation. You need to communicate and showcase your progress, learning, or outcomes.

6 Keep innovating

The sixth and final step to getting attention for your food science innovations is to keep innovating. You need to stay updated, informed, and inspired by the latest trends, developments, and challenges in the food industry. You need to explore, experiment, and learn from new ideas, technologies, or methods. You need to collaborate, network, and exchange with other food scientists, innovators, or entrepreneurs. You need to challenge, refine, and expand your innovation vision, mission, or goals. You need to celebrate, share, and acknowledge your achievements, failures, or lessons.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?