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What do you do if your feedback is not well-received by cross-functional teams in Public Relations?

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In the dynamic field of Public Relations (PR), feedback is a cornerstone for success. When you offer suggestions or critiques to cross-functional teams and it's met with resistance, it can feel like hitting a brick wall. The key is not to take it personally; instead, view it as an opportunity to refine your approach and foster better collaboration. Understanding how to navigate these situations effectively can make all the difference in maintaining a productive working environment and achieving your communication goals.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations |…
Omar Hafiz

Founder of The STEARS | Advocate for Education and Peacebuilding | AI Ethics | Social Entrepreneur

1 Listen Carefully

When your feedback isn't well-received, take a step back and listen. It's crucial to understand the perspectives of your cross-functional team members. They might have insights or concerns that you haven't considered. Listening demonstrates respect and openness to dialogue, which can help de-escalate any tension. By actively engaging with their responses, you can identify the root of the disagreement and work towards a mutually beneficial solution.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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When feedback falls flat, hit pause and tune in. Hear out your team—they might spot things you missed. Listening signals respect and readiness for dialogue, easing tensions.

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Mohammad Zaid

Business Analyst | MBA | Digital Health | Mobile Apps | Proposal Writing | MySQL | PowerBI | Tableau | Public Speaking | CSR Projects Writing | Hispanohablante
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- Empathize: Understand their perspective - Provide solutions, not just criticism - Offer specific examples for clarity - Foster open dialogue for collaboration - Remember: Effective communication is vital in PR!

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Olivia Walker

PR Expert | Crisis Communicator | CEO Evolved PR | Building Brands & Driving Impact Through Strategic Communications
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Reflect on your approach: Ensure your feedback is constructive, specific, and delivered respectfully. Seek understanding: Listen to their perspective and be open to their insights and concerns. Collaborate: Work together to find solutions and compromise on areas of disagreement. Build relationships: Foster trust and communication with cross-functional teams to enhance collaboration. Adapt and learn: Use the feedback as an opportunity to improve your communication and teamwork skills.

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2 Reflect Objectively

After hearing out your team, reflect on the feedback you've provided. Was it clear and constructive? Could it have been misinterpreted? Self-reflection is a powerful tool in PR, as it helps you to assess your communication style and the impact it has on others. By being objective about your own input, you can determine if adjustments are needed and how to articulate your thoughts more effectively in the future.

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Alex Sventeckis

Director of Content Strategy at Weaver Fundraising
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It also helps to reflect externally with a trusted third party; keeping it in your own head can turn echo-chamber-y quickly. At various points in my career, I've acted as an ad-hoc arbiter to help folks reach a more objective viewpoint. It's more about leading people to their own realizations by playing devil's advocate and asking guiding questions. And it's best to pick a peer who's detached from the situation and has no skin in the game to avoid potential "yes-man" syndrome from leaking into your analysis.

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3 Adapt Flexibly

In PR, flexibility is key. If your feedback is not well-received, consider adapting your approach. Tailor your communication to the preferences and needs of the cross-functional team. Each department may have its own culture and language, so it's important to frame your feedback in a way that resonates with them. Adapting your style to suit the audience can lead to a better understanding and acceptance of your feedback.

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Omar Hafiz

Founder of The STEARS | Advocate for Education and Peacebuilding | AI Ethics | Social Entrepreneur
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When feedback isn't well-received by cross-functional teams in PR, adapt flexibly. Understand diverse perspectives and communication styles within the team. Tailor feedback delivery to resonate with each team member, emphasizing constructive dialogue and mutual understanding. Foster an environment where feedback is seen as an opportunity for growth rather than criticism. Encourage open-mindedness and flexibility to address concerns and adapt feedback approaches for optimal reception and collaboration.

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4 Build Relationships

Building strong relationships with cross-functional teams can smooth the path for feedback to be received positively. Invest time in getting to know team members and understanding their work. When they see that you value their expertise and contributions, they're more likely to be receptive to your feedback. Strong relationships are built on trust and respect, which can make all the difference when conveying difficult messages.

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5 Offer Solutions

Instead of just pointing out problems, offer constructive solutions. This approach shows that you're not only invested in identifying issues but also in contributing to their resolution. By providing actionable recommendations, you help shift the focus from what's wrong to how it can be improved. This positive framing can make your feedback more palatable and encourage collaborative problem-solving.

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6 Follow Up

Finally, don't let the conversation end with the initial exchange. Follow up with your cross-functional teams to discuss any developments or further thoughts on the feedback. This continued engagement shows commitment to the issue at hand and helps keep the dialogue open. It can also provide an opportunity to gauge whether your feedback has been reconsidered or if there's more work to be done to reach a consensus.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your feedback is not well-received by cross-functional teams in Public Relations?

1

2

3

4

5

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7

1 Listen Carefully

2 Reflect Objectively

3 Adapt Flexibly

4 Build Relationships

5 Offer Solutions

6 Follow Up

7 Here’s what else to consider

Public Relations

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What do you do if your feedback is not well-received by cross-functional teams in Public Relations?

1

2

3

4

5

6

7

1 Listen Carefully

2 Reflect Objectively

3 Adapt Flexibly

4 Build Relationships

5 Offer Solutions

6 Follow Up

7 Here’s what else to consider

Public Relations

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