What do you do if your feedback to senior leaders in advertising goes unheard?

Don't worry, If your feedback got unheard. We usually don't know how occupy someone being with their work schedule. May be they missed in the bunch of follow up, reminder and follow ups. (*This is just a possible case; there are multiple reason behind this ignorance) Best thing to being in notice is to re-approach again; with the different tone, pointing out the same cause with fresh ideas.

Make sure you have tangible ROI metrics as part of your feedback. The accountants or finance guys are not sold on pretty pictures or your passion for storytelling. If you're angling for more budget, show ROI on marketing (eg: attribution models like MMM). If you're angling for a change in brand strategy, collate some useful examples or case studies of how it's been done right (eg: Nike, Coca Cola, etc). The latter presented in video format will help a lot.

If your feedback to ad bigwigs seems to vanish into thin air, try a different tune. Document your insights with data to hit the right notes. Seek allies for a chorus of support. And maybe switch up your timing or channel. It’s like remixing a track until it gets the airplay it deserves.

Always start with understanding your audience—know what's important to them, what's not, and how they prefer to communicate. Remember that you are talking to Sr. leaders. Ensuring that your feedback aligns with the organization's goals and objectives will make it more likely to be considered. It is important to clearly articulate the potential impact of your feedback. This could include the benefits of implementing your suggestions or the risks of not addressing the issues you've raised. Quantifying the impact can help to make a more compelling case. If you still feel unheard, asking for feedback can provide insights into why your feedback might not be getting the traction you believe it deserves.

How you present your ideas, thoughts, and opinions are just as important as what they are. Scheduling an official meeting with an agenda is the first step in getting direct feedback. Asking directly what leadership thinks about your ideas is the most efficient way to get it over the finish line.

Always keep your receipts in advertising. If there is a growing concern on a specific issue, collect all of the evidence and keep it in a safe place. When you create a solution to fix this problem, these receipts back up the "why".

Pour mieux se faire entendre des décideurs, il faut proposer des solutions concrètes au problème identifié. Des solutions avec des exemples pratiques et des résultats mesurables. Il faut adresser ces solutions aux ressources clés, en usant des mots appropriés de sorte à les impliquer dans la démarche de changement / transformation attendue.

If there is an issue, inefficiency, or an escalation, always come with the solution in hand. One, do not expect others to fix the problem correctly. Two, this is an opportunity for you to show your value. Being in the mud allows a better grasp of the right solution and should be coming from here. Do not hesitate due to job titles.