What do you do if your feedback in a Search Engines career lacks specificity and actionability?

3 Set Goals

After gaining more insight, set specific goals for your SEO or SEM work. If you've learned that your keyword strategy isn't hitting the mark, for instance, aim to enhance your research methods or tools. Setting clear objectives not only gives you direction but also provides a tangible way to measure your progress and demonstrate your commitment to improvement.

4 Solicit Examples

If you're still struggling to understand how to improve, ask for examples of work that meets the expected standards. These could be case studies, specific campaigns, or even competitor strategies that exemplify excellence in SEO or SEM. Analyzing these examples can give you a clearer idea of what success looks like and how you can replicate it in your own work.

5 Create Action Plan

With newfound clarity and examples in hand, create an action plan. This should detail the steps you'll take to address the feedback and enhance your SEO or SEM skills. Whether it's attending workshops, participating in webinars, or practicing new techniques, outline activities that will help you translate vague feedback into concrete improvements.

6 Monitor Progress

Finally, it's essential to monitor your progress as you implement changes based on the feedback. Establish checkpoints where you can evaluate whether your efforts are paying off. This could involve tracking the performance of a website's search rankings or the click-through rates of a campaign. By regularly assessing your progress, you can adjust your action plan as needed and continue to refine your skills.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?