What do you do if your experience in Content Strategy isn't opening up new career paths?

1 Broaden Skills

Expanding your skill set is crucial when your current content strategy experience isn't leading to new opportunities. Delve into related areas such as SEO (Search Engine Optimization), UX (User Experience) design, or data analytics. By understanding how content fits within the larger digital marketing ecosystem, you can position yourself as a more versatile asset to potential employers. You might consider taking online courses or attending workshops to gain certifications that can bolster your resume and give you an edge in the job market.

2 Network Smartly

Networking should be a strategic endeavor, not just a social activity. Identify industry events, online forums, and professional groups where you can connect with peers and influencers in your field. Engage in meaningful conversations, share your insights, and listen to the challenges and successes of others. This can lead to mentorship opportunities, collaborations, or even job offers. Remember, it's not just about who you know; it's about who knows you and the value you bring to the table.

3 Lateral Moves

Sometimes, making a lateral move can set you up for future advancement. Look for roles within your current organization or at other companies that may not be a step up but offer the chance to learn new skills or work with different teams. These positions can provide valuable experience and help you build a more diverse skill set, which can be appealing to future employers seeking well-rounded candidates.

4 Personal Branding

Developing a strong personal brand is more important than ever in standing out from the competition. Start a professional blog, contribute to industry publications, or speak at conferences to establish yourself as a thought leader. By showcasing your expertise and unique perspective on content strategy, you're more likely to catch the attention of hiring managers and recruiters who are looking for individuals with a proven track record of insightful contributions to the field.

5 Consult or Freelance

If traditional job roles aren't opening up, consider consulting or freelancing. This path allows you to work with a variety of clients and projects, which can broaden your experience and showcase your adaptability. It also gives you the flexibility to focus on the types of projects that interest you most and can lead to unexpected career opportunities through the diverse connections you'll make.

6 Stay Current

The digital landscape is ever-evolving, and staying current with industry trends is essential. Follow thought leaders on social media, subscribe to relevant newsletters, and participate in webinars to keep your knowledge fresh. By being proactive about learning and adapting to new content strategies and technologies, you demonstrate to potential employers that you're committed to staying at the forefront of your field.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?