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What do you do if your existing internal communications tools are not sufficient for employee surveys?

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Employee surveys are a valuable way to collect feedback, measure engagement, and improve your internal communications strategy. But what if your existing tools are not enough to create, distribute, and analyze effective surveys? How do you find the best solution for your needs and budget? In this article, we'll explore some of the common challenges of using internal communications tools for surveys, and some of the alternatives you can consider to overcome them.

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Shreyash Siddhant

Management Consultant | MBA (Marketing & IT), IMT G | CSE, University of Birmingham | BGS Scholar

1 Challenge 1: Limited features and functionality

One of the main drawbacks of using your existing internal communications tools for surveys is that they may not have the features and functionality you need to design, customize, and manage your surveys. For example, you may not be able to use different types of questions, such as multiple choice, rating scales, or open-ended responses. You may also not be able to segment your audience, schedule your surveys, or integrate them with other platforms. These limitations can affect the quality and relevance of your surveys, and make it harder to collect and analyze the data.

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Stan Methven

Change Communications and Culture specialist | blue goose
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Time is precious. And the time you ask of your people for employee surveys should not be taken for granted. Listening exercises are incredibly valuable and can be instrumental to the success of internal communications by providing unique insight for different audience types and personas. So utilising a specific tool to give you the data you need might be the best way to go. Often using existing channels will only provide limited data, and with staff survey fatigue leading to diminishing returns - take the opportunity to get the most out of it.

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Indranil Mukherjee

Communications Manager - India & Middle East. A Brand/Marketing/Public Relations/Media Relations professional.
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Use various internal communications channels to promote the employee survey campaign and encourage participation. Create compelling messaging, graphics, and videos to generate excitement and interest among employees. Highlight the importance of their feedback and the impact it will have on shaping the future of the organization.

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2 Solution 1: Use a dedicated survey tool

A dedicated survey tool is a software application designed to create, distribute, and analyze surveys. It offers features and functionality that your existing internal communications tools may not have, such as a range of question types and formats, customizable templates and branding, audience segmentation and targeting, survey scheduling and automation, data analysis and reporting, and integration with other platforms and tools. By taking advantage of a dedicated survey tool, you can create more engaging surveys to get more insights from the data. Additionally, you can save time and resources by automating and streamlining your survey process.

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Indranil Mukherjee

Communications Manager - India & Middle East. A Brand/Marketing/Public Relations/Media Relations professional.
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I use these two tools for survey. SurveyMonkey: SurveyMonkey offers a range of survey templates and advanced features such as skip logic, branching, and custom branding. It provides powerful analytics and reporting capabilities to analyze survey responses. Culture Amp: Culture Amp is an employee feedback and analytics platform that offers customizable survey templates, advanced analytics, and benchmarking tools. It provides features such as 360-degree feedback, performance management, and employee recognition.

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3 Challenge 2: Low response rates and engagement

Using your existing internal communications tools for surveys can be challenging, as it may not generate enough response rates and engagement from your employees. This could be due to a variety of reasons, such as surveys being too long, boring, or irrelevant; employees not being aware or interested in them; lack of trust or value placed in them; or not receiving any feedback or follow-up. These factors can significantly reduce the effectiveness and impact of your surveys, making it difficult to meet your internal communications objectives.

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4 Solution 2: Use a gamified survey tool

A gamified survey tool is a software application that makes surveys more fun and rewarding for your employees by incorporating game elements and mechanics. For instance, you can use points, badges, and leaderboards to motivate and recognize your employees, or quizzes, puzzles, and challenges to stimulate and test them. Rewards, incentives, and prizes can be used to appreciate and reward your employees while feedback, tips, and suggestions guide and support them. Utilizing a gamified survey tool increases response rates and engagement of surveys, making them more memorable and meaningful for employees. Moreover, it can also boost internal communications culture and climate by creating a positive and playful atmosphere.

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Indranil Mukherjee

Communications Manager - India & Middle East. A Brand/Marketing/Public Relations/Media Relations professional.
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Create a leaderboard to showcase the top survey participants based on points earned or survey completion rates. This can encourage friendly competition among employees and motivate them to participate more actively. Introduce surprise rewards or bonus points at random intervals to keep participants motivated and engaged throughout the survey campaign. This element of unpredictability can add excitement and encourage continued participation.

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5 Challenge 3: High costs and complexity

A third challenge of using existing internal communications tools for surveys is that they can be costly and complex for your organization. This can occur if your tools require additional licenses, subscriptions, or fees, they are incompatible or unscalable with existing systems, user-unfriendly or unintuitive for employees and administrators, or not secure or compliant with data protection policies. All of these factors can increase the expenses and risks of your surveys, making it more difficult to manage and maintain them.

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6 Solution 3: Use a free or low-cost survey tool

A free or low-cost survey tool is a software application that offers basic features and functionality to create, distribute, and analyze surveys without charging a lot or imposing too many restrictions. For example, you may use web-based or cloud-based survey tools that don't require installation or integration, freemium or open-source survey tools that don't limit usage or access, simple or minimalist survey tools that don't complicate design or administration, and secure or encrypted survey tools that don't compromise data or privacy. By using a free or low-cost survey tool, you can reduce the costs and complexity of your surveys and make them more accessible and affordable for your organization. Moreover, you can optimize resources and performance by focusing on the most important and valuable aspects of your surveys.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shreyash Siddhant

Management Consultant | MBA (Marketing & IT), IMT G | CSE, University of Birmingham | BGS Scholar
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If your existing internal communications tools are not sufficient for employee surveys then first make of all the things that you want in your ideal tool and then see which of the available tool would suit you the best. Here's a list of tools that you may consider: SurveyMonkey, Qualtrics, Google Forms, SurveyGizmo, Typeform, Microsoft Forms, Zoho Survey, SurveyPlanet, SurveyLegend, Formstack, Alchemer, Paperform

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What do you do if your existing internal communications tools are not sufficient for employee surveys?

1

2

3

4

5

6

7

1 Challenge 1: Limited features and functionality

2 Solution 1: Use a dedicated survey tool

3 Challenge 2: Low response rates and engagement

4 Solution 2: Use a gamified survey tool

5 Challenge 3: High costs and complexity

6 Solution 3: Use a free or low-cost survey tool

7 Here’s what else to consider

Internal Communications

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What do you do if your existing internal communications tools are not sufficient for employee surveys?

1

2

3

4

5

6

7

1 Challenge 1: Limited features and functionality

2 Solution 1: Use a dedicated survey tool

3 Challenge 2: Low response rates and engagement

4 Solution 2: Use a gamified survey tool

5 Challenge 3: High costs and complexity

6 Solution 3: Use a free or low-cost survey tool

7 Here’s what else to consider

Internal Communications

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