What do you do if your event goals and objectives are not being effectively communicated?

2 Re-engage Teams

Miscommunication can lead to disengagement. To re-engage your team, hold a meeting where you can openly discuss the issues and listen to feedback. This re-engagement process is not just about reiterating your goals and objectives; it's also about ensuring that your team feels heard and valued. Encourage questions and create an environment where team members can express concerns or confusion without fear of criticism. This dialogue can bring new insights to light and help you understand where the communication breakdown occurred.

3 Update Materials

Perhaps the materials you're using to communicate your event goals and objectives are outdated or unclear. Take the time to update all relevant documents, visuals, and guides that your team uses for reference. Ensure that these materials are accessible and that they highlight key points effectively. Visual aids like charts, infographics, or videos can be particularly effective in conveying complex information in an easily digestible format. By updating these materials, you can help ensure that everyone has the most current and clear information at their fingertips.

4 Training Sessions

If the communication issue is due to a lack of understanding, consider organizing additional training sessions. These sessions can be tailored to different aspects of the event, focusing on the specific goals and objectives relevant to each part. This is an opportunity to walk through the event's vision and expectations in detail, providing examples and role-playing scenarios if necessary. Training should be interactive, allowing participants to ask questions and engage with the material in a meaningful way.

5 Feedback Loop

Creating a feedback loop is vital for ongoing communication. Encourage your team to provide regular updates on their progress and any challenges they're facing. This can be done through scheduled meetings, email updates, or a project management tool where everyone can post updates. A feedback loop not only helps you monitor the alignment of the team's work with the event goals but also fosters a culture of open communication where issues can be addressed promptly before they escalate.

6 Monitor Progress

Finally, actively monitor the progress of your event planning to ensure that the communication of goals and objectives is leading to the desired outcomes. Use milestones and check-ins as opportunities to assess whether the event is on track. If you notice a deviation from the planned objectives, don't hesitate to address it immediately. Monitoring progress allows you to make real-time adjustments and reinforces the importance of the event's goals to your team.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?