What do you do if your E-Commerce website needs a user experience boost?

"You are not your user" - old UX rule. Your users have other goals, wants and behave differently from you. Even more: "Your consultant is not your user." That's simple but one of the most violated laws in UX. We create interfaces to please ourselves. Our designers create beautiful designs to please us. Our consultants create catchy words to pitch our product. So, we forget about our buyers. The way out? Understand them. Talk to them. Understand why they buy and why they don't. You will find that people leave not because of slow speed or poor layout. They leave because they cannot solve their problem. Could you solve it for them?

1) I would start by conducting comprehensive user research, including surveys, interviews, and usability tests, to understand the pain points and preferences of our target audience. 2) I'd analyze website analytics data, heatmaps, and user journey maps to identify areas for improvement and prioritize enhancements based on user needs and business goals. 3) I'd collaborate with designers, developers, and stakeholders to implement UX best practices, such as intuitive navigation, clear calls-to-action, and responsive design, ensuring a seamless and enjoyable shopping experience for our customers.

? Conduct user experience (UX) research to identify pain points and areas for improvement. ? Implement a user-friendly navigation system to make browsing products easier. ? Optimize website speed and performance for faster loading times. ? Enhance product pages with high-quality images, detailed descriptions, and customer reviews. ? Streamline the checkout process to reduce cart abandonment rates. ? Incorporate responsive design to ensure a seamless experience across all devices. ? Utilize A/B testing to experiment with different layouts, colors, and features. ? Offer personalized recommendations based on user browsing history and preferences. ? Provide efficient customer support channels, such as live chat or chatbots.

A UX refresh can help! Analyse user behaviour (heatmaps!) to identify pain points. Simplify navigation & product pages. Optimise for mobile! Finally, streamline checkout: offer guest options & minimise form fields. Focus on a smooth, secure experience to boost conversions.

A step-by-step process of UX audit service can work. Part 1: We perform a thorough UX analysis, offering multiple hypotheses, reports, and recommendations in a roadmap format. Part 2: We prioritize these tasks, and test hypotheses of given UX/UI solutions using A/B testing, Google Optimize tools, etc. UX (User Experience) audit is a checkup for online stores, where we can deeply understand the conversion rate issues, select several solutions and implement the most relevant into an online store.

La experiencia del cliente en el ecommerce es fundamental, una navegación complicada puede generar que no se concreten las ventas. Recomiendo poder automatizar procesos, como por ejemplo implementar un asistente virtual que pueda otorgar tiempo al equipo y respuestas al cliente de preguntas recuerrentes, donde además se logra hacer una venta autoatendida.

Few common things we see across ecom stores: - Privacy/Terms should be moved to footer instead of the header - In most cases, the BLOG should also go in the footer. The main nav is for the shopping experience. - About is an exception and if most of your traffic is cold or first users, this can stay in the nav. - Read heatmaps and see what menu items people are clicking on. - Anything less than 5% can be taken off the main nav unless there's an absolute reason to keep it there. - Use data to constantly optimize the menu items - Keep a best seller category on the main nav is 80% of your sales come from your bestsellers.

If your e-commerce site feels like a maze, it's time for a makeover. Think of your site's navigation like organizing a chill hangout spot – everything easy to find and super welcoming. Group the cool stuff together under signs that make sense, and don’t forget a search bar – it's like the fast pass to finding exactly what you want. When people can breeze through your site without hitting dead ends, they stick around longer and are more likely to grab something before they bounce. Keep it simple, keep it fun, and watch your site become the go-to spot for shopping.

Access the drop off point / pain point complaint and think “how can I simplify this” with minimal trade off from the value POV

It's important to implement modern technologies that help users complete their target actions: 1. The search bar can be equipped with spell checkers, suggesters, ML recommendations, search history, and should also be able to work with synonyms and various word forms (for example, understand plural forms). 2. ML recommendation blocks can be integrated throughout the user's journey: the main catalog, product card, checkout. 3. Mobile-first experience! 4. The speed of the product is also part of the navigation experience, so we use advanced technologies for video and image compression, and we only use graphic and interactive elements where they are truly necessary.

With a significant portion of online traffic coming from mobile devices, it's crucial to ensure your e-commerce website is mobile-friendly. Implement responsive design, which adapts the layout and functionality of your website to different screen sizes. Test your website on various devices to ensure a seamless user experience across platforms.

I 100% agree with the conceot of mCommerce. In this age 95% of the traffic comes through mobile and have a mobile 1st ready ready website can help you convert most of the that 95% traffic.

You can optimize by choosing a fast and responsive theme, using webp and PNG image files when possible and reducing the amount of video content on product pages. Be sure to consider tablet screen sizes when designing your site. Keep the design clean and simple highlighting the key features and calls to action, avoiding all of the fluff and clutter seen on most amateur sites.

Yes, this is very important because majority of your online users are mobile users. The pictures and videos have to be optimize for mobile accessibility. Then consider the theme

Infographics are a very solid format for improving concepts through visual data. Users usually love them because they can entertain themselves while learning about the brand, market, product or other users. Infographics will increase the duration of visits and, if done correctly, can also be useful for your brand in terms of relevance and awareness during the customer purchasing process.

High-Quality Product Images and Videos: Use high-resolution images and consider including 360-degree views or short product videos to give customers a better sense of your products. Detailed and Compelling Product Descriptions: Provide clear, concise, and informative product descriptions that highlight features, benefits, and specifications. Search Functionality: Implement a robust search function with auto-complete, filters, and relevant search suggestions to help users find what they need quickly.

When the material and quality of the product is essential, you should always provide close up photos to show details and give realistic and appealing feel of the product-

1. The ability to save a card for future payments. 2. The option to choose a convenient payment method (including BNPL). 3. A user-friendly interface for managing payment methods (add/remove a card). 4. Minimization of forms and fields to fill out. 5. Error messages written in clear language (what the error is and what needs to be done to fix it). 6. Interactive forms that reassure the user they are doing everything correctly (for example, displaying the payment system when the first four digits of the card number are entered or indicating in red if the user has mixed up the card's expiration month and year).

Your website should offer a secure payment module with multiple express/alternative payment methods which should include buy now pay later options as well as traditional cc options.

Minimize Steps: Keep the checkout process simple and streamlined. The fewer steps involved, the less likely customers are to abandon their carts. Offer guest checkout options for faster purchases. Multiple Payment Options: Provide a variety of secure payment options, including popular credit cards, debit cards, and digital wallets. Transparency and Trust: Be transparent about shipping costs, return policies, and any other relevant information during checkout.

Targeted audience segmentation will also help to increase conversion. Segment your target audience based on interests and characteristics to create more appealing offers.

Site intercept Feedback tabs that act as listing posts where visitors can leave feedback at any stage of their journey. Enrich this with operational data that I have from this person, such as customer type or lifetime value.

Online direct survey to users while they are still in your site is a good way of taking fresh insights. You can also use subscribers of your newsletter as a constant point of research. Your Ecommerce can be a strong touchpoint in your Customer Journey and thus it shall also be a source of feedback itself.

Customer Feedback Surveys: Actively solicit customer feedback through surveys or polls to understand their needs and identify areas for improvement. Website Analytics: Use website analytics tools to track user behavior, identify pain points, and optimize your website based on user data. A/B testing can help you determine which design elements or functionalities convert better.

Depends on where your CX is suffering. Analyze where your customers are dropping off. Google Analytics will do that. Sessions recordings and heatmaps will further enhance your understanding of how customers are interacting with your store. Hotjar will help there. Then optimize to make it as frictionless as possible for users. Also, make sure the components are on-brand as it's really off-putting when you see something that doesn't "fit".

Often times, when reviewing UX or considering user feedback we forget to check for bias in the data and human feedback. User groups need to represent a diversity in the aspirational user target/group, not only the group you presently have. Secondarily, but certainly not deprioritized, should be a focus on accessibility. Outside of legal reasons, we should focus on equal access through incorporating WCAG standards to ensure that sites are not only mobile/responsive, but available to all through technology and adaptive tools. By checking for bias and accessibility, you widen your pool of users and create positive experiences for all users.

Optimize Product Pages and Descriptions: Ensure product pages provide relevant information. High-quality images, detailed descriptions, and clear pricing are essential. Use persuasive copy to highlight product benefits and features. Also classify and showcase products in well-defined categories for quick and easy search and navogation.

Here's a quick guide: 1. Audit UX: Assess usability & navigation. 2. Simplify Navigation: Clear menus & search. 3. Boost Speed: Optimize load times. 4. Mobile-Friendly: Ensure responsiveness. 5. Clear CTAs: Drive action with clear prompts. 6. Personalize: Tailor content & offers. Keep refining for happy customers! ???? #Ecommerce #UXDesign #WebsiteOptimization"

To ignite interaction on your E-commerce platform, utilizing a past customer-focused email marketing campaign can be highly effective.

Depending on thr amount you want to sepnt to increase your converstion, include the aspect of live selling using influemcers with the help of Bambuser or etc. Moreover, using Bloomreach discovery or engagement each visitor can be taregetted by specific products based on their shopiing or exploration behaviour pulled from each social channel they are using.