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What do you do if your e-commerce store's translation tools are not delivering as expected?

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If you run an e-commerce store that sells to customers across different languages and markets, you probably rely on some translation tools to make your website and products accessible and appealing. But what if your translation tools are not delivering as expected? What if you notice errors, inconsistencies, or low conversions in your translated content? How can you fix these issues and improve your store's performance and reputation? In this article, we will explore some common problems with translation tools and some possible solutions to help you optimize your e-commerce store's translation strategy.

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Silvi Nu?ez

Spanish Localization & Multilingual SEO for Websites & eCommerce | Helping brands reach wider audiences??

1 Problem 1: Poor quality translations

One of the most obvious and damaging problems with translation tools is poor quality translations. This can happen for various reasons, such as using low-quality or outdated translation software, relying on machine translation without human review, or translating without considering the context, tone, and style of your original content. Poor quality translations can lead to confusion, frustration, and mistrust among your customers, as well as lower your SEO ranking and conversion rate.

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Silvi Nu?ez

Spanish Localization & Multilingual SEO for Websites & eCommerce | Helping brands reach wider audiences??
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Before making any decisions, it's important to do some research and identify the root of the problem. Is the issue truly with the CAT tool itself, or could it be related to project management or the translation process? By pinpointing the exact source of the problem, whether it's inefficient project management practices or shortcomings in the translation process, you can then take targeted measures to address it effectively. This proactive approach ensures that your efforts are focused on resolving the underlying issues, leading to improved outcomes in your e-commerce store's translation efforts.

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2 Solution 1: Use professional translation services

The best way to ensure high quality translations for your e-commerce store is to use professional translation services. Professional translators have the skills, experience, and knowledge to produce accurate, fluent, and culturally appropriate translations that match your brand voice and target audience. They can also handle complex or specialized content, such as product descriptions, legal terms, or marketing slogans, that require more creativity and expertise than machine translation. Professional translation services can also offer quality assurance, proofreading, and editing processes to ensure consistency and accuracy across your translated content.

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Silvi Nu?ez

Spanish Localization & Multilingual SEO for Websites & eCommerce | Helping brands reach wider audiences??
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When going for professional translation services, aim for providers with expertise in your industry or niche. This ensures translations are not just linguistically precise but also culturally fitting, aligning with industry-specific terms and standards. Plus, pros often offer extras like quality checks and localization, boosting the effectiveness of your content. By teaming up with experienced professionals, you'll step up your translation game, delighting customers and boosting your e-commerce business.

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3 Problem 2: Inefficient translation workflow

Another common problem with translation tools is inefficient translation workflow. This can happen when you have to manually copy and paste your content from one platform to another, or when you have to use multiple tools or formats to manage your translations. This can result in wasted time, resources, and money, as well as increased risks of errors, duplication, or omission of content.

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4 Solution 2: Use translation integrations

The best way to streamline your translation workflow is to use translation integrations. Translation integrations are software solutions that connect your e-commerce platform with your translation tools or services, allowing you to automate and simplify your translation process. For example, you can use translation integrations to automatically send your content to your translation provider, receive translated content in your preferred format, or update your translations whenever you make changes to your original content. Translation integrations can also help you monitor and manage your translation projects, track your progress and costs, and access analytics and reports.

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5 Problem 3: Inadequate translation customization

A third common problem with translation tools is inadequate translation customization. This can happen when you use generic or one-size-fits-all translations that do not account for the specific needs and preferences of your customers in different markets. For example, you may use the same translations for different countries that share a language, but have different cultural norms, expectations, or regulations. Or you may use the same translations for different segments of your audience, but have different levels of familiarity, interest, or trust in your products. Inadequate translation customization can result in lower engagement, relevance, and loyalty among your customers, as well as missed opportunities to differentiate your brand and products.

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6 Solution 3: Use translation localization

The best way to enhance your translation customization is to use translation localization. Translation localization is the process of adapting your translations to the specific context, culture, and preferences of your customers in different markets. For example, you can use translation localization to adjust your translations for different dialects, currencies, units, dates, or symbols. Or you can use translation localization to tailor your translations for different tones, styles, emotions, or calls to action. Translation localization can help you increase your customer satisfaction, retention, and conversion, as well as boost your brand awareness and reputation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your e-commerce store's translation tools are not delivering as expected?

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1 Problem 1: Poor quality translations

2 Solution 1: Use professional translation services

3 Problem 2: Inefficient translation workflow

4 Solution 2: Use translation integrations

5 Problem 3: Inadequate translation customization

6 Solution 3: Use translation localization

7 Here’s what else to consider

Translation

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