What do you do if your E-Commerce store has poor analytics?

If your E-Commerce store has poor analytics, take these steps to improve: Audit Current Analytics: Assess the existing analytics setup to identify gaps or issues. Implement Tracking: Ensure proper tracking of key metrics like traffic, conversions, and user behavior. Use Reliable Tools: Invest in reliable analytics tools like Google Analytics or Adobe Analytics. Set Goals: Define clear objectives and KPIs to measure the success of your E-Commerce efforts. Regular Monitoring: Monitor analytics regularly to track performance and identify areas for improvement. Optimize Insights: Analyze data to gain insights into customer behavior and preferences.

Revamping your e-commerce store's analytics starts with a critical step: ensuring your tracking code is firing accurately. Dive into your website's backend and double-check the implementation of your tracking tools, whether it's Google Analytics, Facebook Pixel, or other platforms. By verifying that your tracking code is correctly installed and capturing essential data points, you lay a solid foundation for actionable insights and informed decision-making. Don't let poor analytics hold your store back; take charge by fine-tuning your tracking setup for optimal performance and growth. ??? #AnalyticsOptimization #DataDrivenDecisions

1. Is it there? The most basic step! Use a browser extension like Google Tag Assistant to verify that your analytics code (e.g., Google Analytics) is installed correctly on every page. 2. Is it firing properly? Sometimes, the code is present but not triggering on certain actions (like add-to-cart or completing purchases). A developer or analytics expert may be needed to troubleshoot this.

Improving the analytics of your E-Commerce store is crucial for understanding customer behavior, optimizing your store's performance, and ultimately increasing sales. First, ensure that your analytics tracking code is correctly installed across your website. A missing or improperly installed tracking code can lead to inaccurate or incomplete data. Double-check the setup on all pages and for all events you want to track.

Checking your tracking code is by all means the first thing to do when analytics for your E-Commerce store work poorly. Properly implemented tracking code allows data collection on traffic sources, user behavior on the website, and completed conversions. Without it, your analytics will not have anything else to report. you need to have a full tracking code system including the below: 1- website analysis. by using Google Analytics or Adobe Analytics. 2- Advertising platforms pixel setup. you can set up your Advertising platforms pixel through Google tag manager "GTM". 3- Session recording tools. using a hot jar or clarity allowed you to have a recorded session that show the user behaviour on your website

NEVER USE GLOBAL CONVERSION RATE TO MEASURE WEBSITE PERFORMANCE. Revenue per session is your golden metric, sitewide and per-page. I focus a lot on AOV because revenue per session and contribution margin increase tremendously if conversion rate stays the same. Again, please don’t use conversion rate, there’s nothing actionable you can take from that metric. A lot of folks argue with me here, but convince me otherwise!!

Start by aligning KPIs with your overarching business goals, whether it's increasing sales, improving customer retention, or enhancing website performance. Next, identify specific metrics that directly impact these goals, such as conversion rate, average order value, customer acquisition cost, or return on investment. Ensure that your chosen KPIs are measurable, relevant, and actionable, providing meaningful insights into your e-commerce performance. Regularly review and refine your KPIs as your business evolves, adapting to changing market dynamics and customer needs. With a clear set of KPIs in place, you can effectively measure progress and drive continuous improvement in your e-commerce endeavors. ????

Clearly define what you want to achieve with your E-Commerce store and identify key performance indicators (KPIs) that align with those goals. This could include conversion rates, average order value, traffic sources, and customer retention rates. Having clear goals and KPIs helps focus your analytics efforts.

1. What matters most? Do you want to increase overall revenue, reduce abandoned carts, boost average order value...? "Fixing" your analytics won't help if you don't know what questions you need the data to answer. 2. KPIs are your compass: Choose metrics that directly align with your goals. Examples: Conversion rate, cart abandonment rate, customer acquisition cost (CAC), customer lifetime value (CLV).

Defining your goals and KPIs is important while working on tagging & tracking for your E-commerce store. so, 1- Define the user journey " sales funnels " with clear steps. try to make the shopping experience smooth and easy. 2- list all actions that need to be tracked on your website. 3-strat working on tag setup and implementation 4- make sure that your all tags are working and firing. back to the goals and KPIs, each business could have its own goals and KPIs. here are some common E-commerce goals and KPIs. 1- low CPA or CPP Cost 2- Increase AOV 3- Increase basked size 4- Customer retention

By dividing your customer base into distinct groups based on demographics, behavior, or purchase history, you can tailor marketing strategies, personalize experiences, and optimize campaigns for maximum impact. Whether you're analyzing sales trends, understanding customer preferences, or optimizing product offerings, segmentation allows you to uncover valuable patterns and opportunities hidden within your data. By leveraging segmentation techniques, you can refine your targeting, enhance customer engagement, and drive sustainable growth for your e-commerce business. ???? #DataSegmentation #ECommerceStrategy

Segmenting your data allows for more detailed analysis. Look at customer behavior based on different criteria like demographics, device usage, and acquisition channels. This can help identify patterns and areas for improvement specific to certain segments.

I created something called the Quadrants of traffic. Marketers forget their mobile codebase is completely different than desktop. Users are new or returning and behave very differently. So, you have four major segments! New Mobile users, new desktop users, returning mobile users, and returning desktop users. Returning users always convert higher as they love your product and came back to your website. If you segment for these 4 alone then look at traffic sources and any other pre-session data, you’ve got an awesome analytics approach now!!

1. Not all traffic is created equal: Break down data by source (organic search, paid ads, social media, etc.), visitor type (new vs. returning), device (desktop vs. mobile), etc. This helps pinpoint problems or opportunities. 2. Customer journeys: Analyze the flow of visitors through your site. Where do they drop off before purchasing? This points to friction points.

Segmenting your customer base into separate groups using demographics, behavior, etc helps you to know more about your audience and allows you to know your real target audience, which helps in increasing campaigns/performance. From investigating sales data you can know what are your best-selling products, so you can hammer on these products and work on a plan that makes other products work well. By taking advantage of segmentation methods, you can laser-focus your targeting, increase customer experience, and boost long-lasting growth for your online store

To harness the power of e-commerce analytics software, begin by establishing clear business objectives and selecting relevant KPIs. Familiarize yourself with the software's features and tools to navigate through data insights effectively. Dive deep into your data to understand customer behavior, sales trends, and website performance. Utilize segmentation to target specific customer groups and personalize marketing strategies. Continuously monitor and analyze your data to uncover optimization opportunities. Finally, refine your strategies based on insights gained, ensuring continuous improvement and success in your e-commerce operations.

below are the most commonly used E-Commerce analytics software 1- website analysis. by using Google Analytics or Adobe Analytics. 2- Advertising platforms pixel setup. you can set up your Advertising platforms pixel through Google tag manager "GTM". 3- Session recording tools. using a hot jar or clarity allowed you to have a recorded session that shows the user behaviour on your website

If you're not already, utilize dedicated E-Commerce analytics software that offers more detailed insights specific to online retail. Tools like Google Analytics, Adobe Analytics, and specialized E-Commerce platforms like Shopify Analytics can provide valuable data about your store's performance.

1. Basic tools: Google Analytics has a robust Enhanced Ecommerce setup if configured properly. 2. Dedicated platforms: Tools like Shopify Analytics or Kissmetrics go deeper, focusing on e-commerce-specific metrics and visualizations. 3. Cost vs. Value: Free options are great starting points, but if your store is serious, consider a paid platform for advanced features.

while working on improving your store analytics, you need to make sure that your all tags are working and firing. - can use GTM Tag assistant + Tag explorer "chrome extension " to track that all tags and events are working. - Make sure that GA4 receives data smoothly without any issues. - Make sure that all ads platforms pixels were working and collecting data

Focus on enhancing user experience by ensuring intuitive navigation, fast loading times, and mobile responsiveness. Implement SEO best practices to improve visibility and attract organic traffic. Utilize compelling visuals, clear messaging, and persuasive calls-to-action to engage visitors and drive conversions. Test different elements, such as layouts, colors, and copy, to optimize for maximum effectiveness. Regularly monitor performance metrics and user feedback to iterate and refine your website continuously. By prioritizing user needs and staying attuned to industry trends, you can create a website that delivers exceptional value and drives business success.

Use A/B testing to experiment with different aspects of your website, such as layout, product descriptions, and call-to-action buttons. Analytics can help you measure the impact of these changes and optimize your website for better performance.

RIP Google Optimize!! Right now you need a heatmap (like heatmap.com or LuckyOrange), an analytics platform (google analytics) and a testing platform (optimizely, intelligems for Shopify, VWO, etc). I recommend against Optimizely and VWO as they’re so expensive. Convert.com is early and has some poorer UX, but worth it to learn and save tons of $$. In Ecommerce, always optimize for Revenue Per Session, NEVER conversion rate or total revenue. For lead-gen businesses, conversion rate is all you really have. Get customer feedback to leverage for the best possible split tests!

“Funnel hacking” has become far too popular. You can’t copy your competitor’s funnels and landing pages. The biggest issue is copywriting. If your copywriting isn’t perfectly in-line with what customers want, you just copied a terrible funnel and ad performance will be low. For SEO competitor analysis, I prefer SEMrush over Ahrefs for a number of reasons, but each have their advantages. I also use SEMrush to see organic traffic. Whether a brand is actively working on SEO or not, you can get a sense for a company is growing/contracting as more advertising (higher traffic other than SEO traffic) brings bigger rankings. A lot of big spenders on Meta rank naturally for sheer volume of traffic!

Analyze your competitors' online presence to gather insights into what might be working for them. Tools like SimilarWeb and SEMrush can provide analytics on competitors' traffic sources, keywords, and engagement metrics. Use this information to inform your own strategy.

Data interpretation is where your head should be at. Even if you have clearly defined KPIs, SMART goals, automated reports, employ the right tracking systems, and regularly review your data — perhaps even present it effectively — your entire effort can be undermined if you lack proficiency in data interpretation. The ability to interpret data, connect it with tactics, and understand that data doesn't exist in vacuum is what matters. At the early days of my career, I was naive to think that most professionals understand how to do that, but the reality of the matter is that most don't.

Beyond just collecting data, it’s essential to regularly review and interpret your analytics to make informed decisions. Set aside time for regular analytics reviews, and consider working with a data analyst if you're not comfortable doing this yourself. Additionally, stay updated on best practices for E-Commerce analytics and continually refine your approach based on the latest trends and tools available. Remember, the goal of analytics is not just to collect data, but to use that data to make actionable improvements to your E-Commerce store.

Consider investing in CRO software such as Salesfire. Their free digital assistant tool will provide in-depth analytics and advanced insight into how shoppers are using the various elements of your website - it also provides benchmarking against other websites in your sector. They also offer free trials of their CRO tools, which allows you to A/B test to show what's needed in order to improve the website. Which means you can trial the tools, learn, and then just cancel at the end of the trial and it's cost nothing.